Around the Horn: April 9th

A few newsworthy items relating to the Masters Sunday from a sports business perspective:

* ESPN Radio reported that Bubba Watson earned just over $5,000 per golf shot for the tournament for a total of $1.44 million

* Despite a dramatic playoff finish, television ratings for this year’s Masters suffered a significant drop off, falling 22% from last year’s tournament.

* Sunday’s win helped propel Bubba’s personal brand, particularly from a social media perspective as the number of people following Watson shot up nearly 60% less than 24 hours after Sunday’s victory. (via @DarrenRovell on Twitter)

* According to a story that appeared online today at forbes.com, Watson’s N-Score (measures a sports figure’s overall endorsement potential based on appeal and awareness) suffers low awareness scores, but his appeal scores are “off the charts” (68% of respondents said they like Watson while 52% like Phil Mickelson)…obviously winning the Masters will give Bubba a very significant bump in awareness scores, meaning he now stands to gain much more than the $1.44 million in prize money thanks to the huge victory on one of golf’s grand stages.

* Many attribute the drop in ratings to the fact that Tiger Woods was not a threat to win…according forbes.com story, just 17% of respondents said they like Tiger, a testament to how polarizing Woods remains.

* Watson’s current golf-related endorsement deals?  Clubs (Ping), balls (Titleist), shoes (Footjoy), socks (Kentwool)…one would assume the asking price might increase at next round of negotiations.

Rare is the athlete who manages to land an endorsement deal for a non-sports performance product, but Robert Griffin III is certainly not the average QB prospect.  It was announced today that RG3 signed a deal with Castrol, news that certainly speaks to his potential both on and off the field.

There is a lot of excitement surrounding tonight’s debut of Japanese pitching sensation Yu Darvish.  How much excitement?  According to the analysts at Front Row Analytics, just wearing a Nike glove and cleats will provide Nike with over $28,000 in exposure on Fox Sports Southwest’s broadcast of tonight’s game. (via @FRAnalytics on Twitter)

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