Around the Horn: Feb 21st

What better way to illustrate the fierce competition for the attention of sports and entertainment consumers than Sunday’s TV lineup?  In addition to the Academy Awards, those battling for viewers include the NBA (All-Star Game), NASCAR (Daytona 500), PGA Tour (WGC-Accenture Match Play), NHL (regularly scheduled games) and NFL (combine coverage)…

Speaking of the Daytona 500, what kind of impact will Danica Patrick‘s participation have on overall interest of the event?  Will she provide the crossover appeal NASCAR is hoping for and help draw new fans/viewers?

Have you heard of Build-A-Head yet?  If not, you will soon!  Good story on the company that is capitalizing on the “big head” craze among fans attending sporting events at CNBC.com.

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