NBA Salary Explosion: SCC Original Infographic

Check out our second official SCC branded infographic, demonstrating the growth of the NBA based on salary comparisons of “marquee” players who have won the NBA’s Slam Dunk and Three Point Shooting contests over All-Star weekend. Hope you enjoy the results! Thanks to Laura Bennett at Curvity Design for developing the graphic…great work Laura! Follow her on Twitter at @curvitydesign and on Facebook at 

To view a larger version of the image, visit SCC’s web page at or our Pinterest page at


Winner of SCC’s NBA All-Star Sports Marketing Scavenger Hunt

Congrats to Austin Norton in Julie Frey’s sports marketing class at Manheim Township High School in PA for winning our NBA Sports Marketing scavenger hunt competition by answering all 20 questions correctly and being the first to submit them. Way to go!

Props to Alex Mancini for finishing in a 1st place tie, as soon as you let me know which school you are with, I will send your gift card to your teacher.

Nice job to the DECA students in Christy Flanigan’s sports marketing class at Santa Fe HS in Oklahoma for their runner up finish, missing just 1 out of 20 questions…

Thanks to ALL who participated! Winners, your prizes will be sent to your teachers in tomorrow’s mail…

Winner of SCC’s Super Bowl Post-Game Sports Marketing Scavenger Hunt

Congrats to @KKERKER4) from Capital HS in Helena, Montana in Karey Conn’s sports marketing class for winning our Super Bowl Post-Game Sports Marketing scavenger hunt competition by answering all 20 questions correctly and being the first to submit them via Twitter. Way to go!

Props to Tre Thomas in Brandon Reith’s class from Wichita East HS in Kansas for a runner up finish.

Riley Ashby from Capital HS in Montana and Weston Miller in Kim Hancock’s sports marketing class at Westmoore HS in Oklahoma also finished as runners up for submitting correct answers.

Congrats to all, your prizes will be send to your teachers soon and thanks to ALL who participated in the contest! Hope you had fun!

Volunteer Opportunity: Judges Need for Oregon DECA for State

Oregon DECA needs judges for their state competition, if you are a business professional in the Portland, OR area, please lend an assist! I have judged many times, it is a lot of fun and a great opportunity to help in the development of business and marketing skills for our next generation of business leaders… I’d highly recommend participating if you are available on Monday, February 23 and/or Tuesday, February 24 in Portland at the Red Lion Hotel on the River – Jantzen Beach. Here is the link to sign up:

SCC’s Student Ticket Promotion Contest

We challenged students to get creative and come up with a ticket promotion idea in a friendly competition judged by a panel of sports industry professionals. With well over 100 entries, here were thirteen that stood out in some way, shape or form to our judges. A HUGE shout out to Ohio University Sports Admin faculty and alumni for their assistance in judging the competition, as well as our other industry panelists. Your feedback is invaluable to our students!
2014 “Ticket Sales Promotion” Student Competition: Here’s your chance to show your sports marketing savvy, creativity and expertise with a chance to win some really cool prizes. To make things even more interesting, we have a panel of five industry professionals who work in ticket sales who will participate in the judging process!Either as a class or individually, students are encouraged to come up with their OWN promotional ticket night idea. Three students will be selected as winners and are eligible to win some cool prizes.


  • Students must explain how this promotion will help attract fans to the game (and identify what type of game…NHL, MLS NBA, minor league baseball?) and generate publicity for the organization w/ a possible sponsor (or cause marketing) tie-in
  • Students should consider ALL the variables that impact the fan experience…concessions, food, ticket price, game entertainment etc.
  • Students must explain how they will promote the event (social media, advertising etc.)
  • Students should have fun!

Twitter in the Classroom

With school officially back in session, we wanted to dig into the archives and re-post a previous commentary on Twitter in the classroom…the post was an informal interview with Mr. Ryan Durrett, the sports and entertainment marketing teacher at Lake Oswego High School in Oregon, conducted by former SCC intern Griffin Booth (now with the LA Galaxy) and we explored Twitter as an educational tool.  

Be sure to follow SCC @sportsbized and @BizDRett!

SCC:  Thanks for taking some time to share some of your best practices with us Ryan.  If you don’t mind me asking, how long have you been teaching?

RD: I started teaching marketing seven years ago at Lake Oswego High School, eventually  helping to integrate a sports marketing class into the curriculum.  I also teach advertising, advanced marketing, and AP economics.

SCC:  How do you use Twitter as an instructional tool?

RD:  I started using Twitter about two years ago for my sports marketing class because sports and entertainment brands, specific artists, entertainers, athletes…they are all on there.  It is a huge media outlet for all of them and provides them with a great platform for connecting with fans (consumers).  I felt that, if that is where the industry is, that is where we need to be as well.

I primarily engage students by re-tweeting current events/developments within the industry and by looking for relevant stories that might be help illustrate some of the concepts we have explored in the classroom.

Students are always active with social media platforms. If you can have them have in contact with sports and entertainment marketing outside of classroom, that’s just more teaching for them beyond the normal class period.

SCC:  Do your students follow you on Twitter?

I don’t make them follow me because I don’t want to force interest from the students.  I think it’s important that the whole social media component is natural and authentic.  I’ve found that doing contests/fun trivia helps to really keep students engaged and active. I try to keep things pretty simple and avoid posting links to long articles, unless it is something I deem to carry particular relevance to whatever we’re currently discussing in class.

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SCC’s Keys to the Game: A PERFECT Example

Thanks to Nick Fischer, a student at Los Banos High School in California, for his willingness to share his experience with us at the 2014 AT&T Pebble Beach Pro-Am and to Joe Barcellos, the Athletics Director at LBHS, for sharing…nice job guys!

For those of you who have ever heard me present, you know how much I emphasize the importance of gaining experience.  Of my five “keys to the game“, this may be the most important.  Today’s blog post shares an example of one student who has heeded that advice and enjoyed a one-in-a-lifetime moment by volunteering to work at a major sporting event.

“Pebble Beach 2014″ by Nick Fischer

The idea of meeting an athlete such as Aaron Rodgers was only just a dream. The dream was turning into a reality when Coach Siemiller was contacted by the director of the AT&T Pebble Beach National Pro-AM. We were selected out of 13 schools to be standard bearers for the golf tournament. A standard bearer is pretty much a walking scoreboard, and changes the score after every hole. Our spot as one of the 13 schools wasn’t locked in yet. We were on the waiting list. 3 agonizing weeks later, Coach Siemiller received the good news that we made the list. Coach Siemiller, 5 teammates, and myself were headed to Montterey. We stayed at  a hotel called the Sandcastle Inn in Seaside. Arriving at our hotel at about 8 o’clock P.M. on Wednesday. Knowing we had a long four days ahead of us. The first day we had to be at our tent at 5:30 A.M. With our hotel being approximately 20 minutes away, 4:30 A.M. was the time to leave Thursday morning. Phone alarm clocks nowadays, you can’t trust them. Mine and a fellow teammate’s alarms didn’t go off. With only 10 minutes to get ready, we hustled into our golf clothes and khakis. No harm, no foul as we made it in time for our meeting at Pebble Beach.

The Pro-Am consists of 3 courses; Monterrey Peninsula, Spyglass Hill, and Pebble Beach. Celebrities such as Tom Brady, Don Cheadle, Ray Romano, Aaron Rodgers, Wayne Gretzky, Jake Owen, and Peyton Manning were going to be there. Picking groups was similar to a draft. Teams coaches would pick out of a hat to determine the order. Our lowest pick was #5 and since I was the only senior on the team I got that pick. As the “draft” started, I saw my first choice, Tom Brady, go off the board. My pick was up and without any hesitation I picked the Aaron Rodgers and Jerry Kelly group. Also in the group was Rory Sabbatini and Blake MyCoskie, the creator of Toms. With a tee time at 9:45 A.M. I had almost 3 hours to wait until we went out. A few of my teammates had stars like Andy Garcia, Don Cheadle, and Ray Romano. They went out earlier than I did so I was by myself in the standard bearers tent. My worst nightmare came true, there was a rain delay. In my head I was thinking ”will I get to meet Aaron Rodgers?” After an additional 2 hours, play resumed. Back on track it was only an hour away til my tee time. Waiting patiently it was time to go, my walking scorer came to pick me up. It was finally time to meet Super Bowl 45 MVP, Aaron Rodgers. First I met Jerry Kelly and his caddy, then Rory Sabbatini, and Blake MyCoskie.

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March Madness Bracketology…SCC Style!

Help us determine SCC’s March Madness Bracket…and we’ll reward the winning classroom with a pizza party!  

In our latest classroom competition, we asked our member schools to create a march madness style bracket to help us crown the greatest athlete of all-time. The school who created the bracket we end up using will win a pizza party for their class!  We will then submit the bracket on SCC’s Facebook page and, with your help, crown the greatest athlete of all-time.We have paired it down to three finalists and a big part of selecting a winner will require your help by voting for your favorite list of athletes. One additional criteria we added was requiring the class to use a single word that best describes the athlete, similar to the old school “motivational” athlete posters from the 90′s (see the image below)… Please help by voting for your favorite bracket by “LIKING” the grouping you like best!

Vote on SCC’s Facebook page by clicking here.

A big THANKS to all those who participated by submitting a bracket entry, it wasn’t easy to narrow it down to a top three!  Congratulations to the three schools who made the cut…now let’s see who can get the most votes and be the overall winner!

Good luck to our three finalists!

Summer High School Marketing Education Summit & Student Sports Marketing Boot Camp Announcement!

SCC will be hosting teachers for various marketing education workshops (including an “industry” tour for those curious about Oregon’s unique, eclectic culture).  We will also be hosting students for a summer sports marketing “boot camp” in which several sessions will run concurrently with teachers and then students will participate in workshops while teachers are on the industry tours.

We are requiring a $50 non-refundable deposit for all participants to hold spots.

For TEACHERS, the two (2) day event will feature (early registration cost $259):

Marketing workshops relating to sports, entertainment & fashion marketing, entrepreneurship, retail and advertising and tours of:

*  Nike’s World Headquarters

*  A visit to one of the World’s most successful ad agencies of all-time (they have produced spots for Nike, ESPN and many, many more!)

*  Moda Center:  Home to the NBA’s Portland Trailblazers)

*  Providence Park:  Home to the success story of both Major League Soccer (Timbers) Women’s Professional Soccer (Thorns)

The teacher’s event will also include:

* Tours of eclectic Portland, introducing you to the unique bicycle-crazed culture of the City of Roses (also affectionately known as Bridgetown, Rip City & Beervana among others)

* Social evening at a sporting event (ticket included with registration fee)

For STUDENTS, the two (2) day event will feature (early registration cost $219):

Sports marketing boot camp featuring tours of:

*  Nike’s World Headquarters

*  A visit to one of the World’s most successful ad agencies of all-time (they have produced spots for Nike, ESPN and many, many more!)

*  Moda Center:  Home to the NBA’s Portland Trailblazers)

*  Providence Park:  Home to the success story of both Major League Soccer (Timbers) Women’s Professional Soccer (Thorns)

The student boot camp will also include:

* Boot camp workshops covering a wide range of industry topics, led by industry professionals

* Social evening at a sporting event (ticket included with registration fee)


Hope to see you this summer!