SCC FFL Current Standings – Challenge #4 Point Distribution

After earning a whopping 80 bonus points for dominating the social media challenge and another fantastic response to our sports marketing challenges, the San Antonio Roughriders front office (managed by Carolyn Province’s class at Grapevine HS in Texas) is beginning to pull away from the rest of the field.

However, based on the creativity and strategic marketing we’ve seen thus far throughout the competition, the rest of the league will no doubt give the Roughriders a run for their money as we head down the stretch!

The 4th sports marketing challenge of this competition (fan experience) generated one of the best responses from our schools that we’ve seen.  This one was really fun to review and evaluate, but super challenging to award scores because they were all so impressive.  If the two remaining challenges result in responses like this, we are going to have a very close finish this season!

Fantastic job by all of our competing schools…keep up the great work!  Here are a few highlights from this year’s fan experience challenge: Continue reading

SCC FFL Bonus Points: Social Media Challenge

What an unbelievable effort from Carolyn Province’s class at Grapevine HS in Texas, whose “San Antonio Roughriders” earned 80 bonus points in our FFL by dominating the competition in the social media challenge!

Here is the bonus point breakdown for the social media challenge:

Facebook (most likes for team’s logo):

40 points – San Antonio Roughriders (Grapevine HS, TX): 133 likes
30 points – Boise Spuds (Randolph HS, WI): 68 likes
20 points – Alabama Everglades (Montgomery County HS, MO): 44 likes
10 points – South Texas Wranglers (Richardson HS, TX): 27 likes

Twitter (most combined likes and re-tweets for team’s logo):

40 points – San Antonio Roughriders (Grapevine HS, TX): 206 likes & retweets
30 points – South Texas Wranglers (Richardson HS, TX): 141 likes & retweets
20 points – Honolulu Surf (Vista Murrieta HS, CA): 121 likes & retweets
10 points – Omaha Outlaws (Hinsdale Central HS, IL): 72 likes & retweets

Total Bonus Points:

70 points – San Antonio Roughriders (Grapevine HS, TX)
40 points – South Texas Wranglers (Richardson HS, TX)
30 points – Boise Spuds (Randolph HS, WI)
20 points – Alabama Everglades (Montgomery County HS, MO): 44 likes
20 points – Honolulu Surf (Vista Murrieta HS, CA): 121 likes & retweets
10 points – Omaha Outlaws (Hinsdale Central HS, IL): 72 likes & retweets

Really nice job by all of our schools that participated in this challenge!

SCC FFL Current Standings – Challenge #3 Point Distribution

They’re back!  Karen Russo’s sports marketing class at Hinsdale Central HS in Illinois has overtaken Nicole Rusch’s class at Pine Island HS in Minnesota for first place in SCC’s fantasy football sports marketing challenge.  Thanks to a fantastic response to the third sports marketing challenge (community relations), the Omaha Outlaws front office is in great position to defend last year’s championship.

The San Antonio Roughriders, managed by Carolyn Province’s class at Grapevine HS in Texas, currently sits in third place while Andy Rucker’s class at Vista Murrieta HS in California (Honolulu Surf) enjoyed a big surge, jumping from 9th place to 4th.

Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each team’s response to the community relations component of this competition (sports marketing challenge #3). Updated standings are below as well as a few individual “shout outs” for particularly creative and unique community relations strategies…keep up the great work everyone! Continue reading

SCC FFL Current Standings – Challenge #2 Point Distribution

Congrats to the students in Nicole Rusch’s class at Pine Island HS in Minnesota for maintaining their spot in first place in SCC’s fantasy football sports marketing competition. Thanks to another fantastic response to the sports marketing challenges (they received the second highest score for the branding challenge), the Orlando Ducks front office enjoys an 11-point cushion over the second place team as we head into the weekend’s games.

Jason Koch’s class at Carl Sandburg High School in Illinois (the “London Guards”) remains in second place while Karen Russo’s class at Hinsdale Central in Illinois (the “Omaha Outlaws”) made a big jump to claim the third place spot. The Outlaws earned the highest score for their response to the second sports marketing challenge (branding), enabling them to move up ten spots in the standings as they make a push to defend last year’s championship.

Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2). Updated standings are below as well as a few individual “shout outs” for particularly creative, unique and strategic franchise branding ideas…keep up the great work everyone! Continue reading

SCC FFL Current Standings – Challenge #1 Points Awarded

Congrats to the students in Nicole Rusch’s class at Pine Island HS in Minnesota for currently sitting in first place in SCC’s fantasy football sports marketing competition. Aided by a strong response to the first sports marketing challenge (development of a sports marketing plan), they look to build momentum as we head into week two of our competition.  Jason Koch’s class at Carl Sandburg High School in Illinois is in second place while Shawn Perez’s students at Heritage HS in Washington are in a close third.

We also have a few shout outs for individual schools in recognition of their responses to the first sports marketing challenge.

Continue reading

Season 3: SCC Fantasy Football / Sports Marketing Challenge!

We (Sports Career Consulting) are excited to announce season three of our fantasy football competition featuring a number of our member schools.  Our goal is to create an engaging, interactive educational environment in our sports marketing classrooms.  This year, we have over 30 schools competing representing 16 different states so we expect some big things from our students this year as they work to unseat last year’s champs from Hinsdale Central High School in Illinois.

As part of our competition, students will first be challenged to draft a team based on a “salary cap” to demonstrate a basic understanding of finance. Each team will then earn points throughout the season via player performance AND a series of weekly “sports marketing challenge” activities issued by the league office (Sports Career Consulting).  Each challenge is designed to encourage student development of sports business strategies for their “franchise” in several key areas, including:

  • Finance
  • Branding
  • Stadium/Facility design & management
    • The Fan Experience
  • Marketing
    • Promotions and digital marketing
  • Ticket Sales
  • Sponsorship
  • Understanding the consumer & the marketplace
  • Public Relations / Community Relations / Fan Relations

After reviewing each franchise’s weekly submission, points will be assessed by the league office, ultimately impacting each team’s position in the standings.  The weekly sports marketing challenge activities will have just as much (if not more) impact on overall points than player performance so students will be encouraged to develop a sound strategy before submitting their ideas!

We will be posting the standings each week on our blog so stay tuned!

Creative Design Academy at Nike: Registration Now Open!

Summer Creative Design Academy Registration Now Open!

Creative Design Academy at Nike’s World HQ in Beaverton, Oregon
June 28th, 2017 from 10:00 AM to 3:15 PM

The creative design academy at Nike is open to the FIRST 70 high school or college STUDENTS who register.  To register, please complete and return your release form and registration fee (please download forms below) and mail to:

Sports Career Consulting, LLC
Attn: Summer Design Academy
236 NW Evensong Place
Portland, OR 97229

Download the RELEASE FORM by clicking here.

Click here for pictures from previous academy events at Nike.

Click here for a brief video clip from a previous design academy.

REGISTRATION DEADLINE:  JUNE 19TH (or until registration is full)!

Kentucky Derby ROI (Infographic)

Thanks to John Hollow’s sports marketing students at Helena High in Montana for sharing this information…it provides a great look at the value of sponsorship, particularly in the case of high profile events like the Kentucky Derby.

Over 150,000 people visit Churchill Downs every year for the event with another 15 million fans tuning in to watch on TV, making it one of the most valuable properties in all of sports for marketers looking for brand exposure.  

Billed as the “fastest two minutes in sports”, it is important for sponsors to find opportunities for impressions both pre and post-race to boost their return on investment.  One way companies can do this is to sponsor individual jockeys, rather than the event itself.  As you’ll see in the infographic, this can result in great value for sponsoring brands.

So how did marketers fare at this year’s Kentucky Derby?  Check out this nifty infographic with some great data from Apex Marketing Group (@ApexMGAnalytics on Twitter) to see!

SportsBiz Madness Case Study Competition: We Have A Winner!

Championship Case Study Recap

After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we finally crown a champion.

The case we distributed for the championship round challenged students to review and analyze the current market position of a sneaker brand that has been struggling. In addition to creating a SWOT analysis, each team was required to create a strategic plan for getting the brand back on track.

Both teams submitted a thorough analysis, recognizing the brand’s current strengths, weaknesses, opportunities and threats.  In the end, it was a photo finish…we had to request additional evaluation from a few industry friends at Nike and Columbia Sportswear to help determine a winner (thanks for your feedback guys).  Ultimately, what set the winning entry apart was the presentation of a long term vision for the brand, demonstrating an ability to look at the big picture.  It was a tough decision, but congratulations to Continue reading

SportsBiz Madness Case Study Competition: Championship Round!

“Final Four” Competition Recap

After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we are left with just two teams.  The championship round is set.  

In the Final Four round, our competitors were asked to identify and cater to a niche market with the development of a new app.  We encouraged students to harness their entrepreneurial spirit and build an app that would excite sports enthusiasts.

Each of the teams did a fantastic job meeting the evaluation standards for this particular case, demonstrating a clear understanding of sports business concepts like niche markets and distribution.  However, the two teams that prevailed managed to gain a slight edge by finding unique angles to connect with consumers and presenting compelling cases for monetizing app development and marketing strategies.

The case we distributed for the championship round challenges students to review and analyze the current market position of a sneaker brand that has struggled in the past three months.  In addition to creating a SWOT analysis, each team will be required to create a strategic plan for getting the brand back on track.  We can’t wait to see what they come up with and look forward to sharing the results… Continue reading