Fandom is a curious thing. In sports, we see it at varying levels. Fandom has, on occasion, driven people to engage in some rather irrational behavior. Why else would anyone tip over police cars or start fires in the street because their favorite team just won a championship? Fandom can also foster positive behavior. It can bring people together. If only for a few hours, people can set aside their differences and embrace a sense of togetherness, cheering for one common, collective goal…this is one of the reasons we love sports.
When it comes to the Super Bowl, fandom represents itself on many different levels. Some viewers won’t be sports fans at all, just watching to enjoy the company of friends and family and talk about commercials. Others will dress head to toe in their favorite team gear, right down to their socks and underwear. According to the latest infographic from WalletHub, 20% of football fans would even skip the wedding of a close friend or family member to see their favorite team live in the Big Game. 19% would skip the funeral of a loved one while 15% of those fans surveyed suggested they would skip the birth of their child. #Fandom at its finest! Enjoy the Super Bowl!
For those interested in discussing in class, here are a few ideas for conversation starters:
- What is “fandom” and what factors might influence the varying levels of fandom?
- Why is fandom important to sports and entertainment marketing professionals?
- Why might the city of Houston want to host the Super Bowl?
- Why do companies want to be associated with the Super Bowl? How can they connect their brands to the Big Game?
Click here to view the complete “fun facts” infographic in higher resolution from WalletHub on SCC’s Pinterest page.
Every year, sales of consumer goods like soda, snacks, pizza, chicken wings, avocados, beer and even televisions spike in the week leading up to the Super Bowl. Not coincidentally, vendors work with supermarkets around the country and go all out to create elaborate point-of-purchase displays. Here are a few classic examples of ways brands have demonstrated some creativity in an effort to capture some Super Bowl hype and connect with fans.
Each year, thousands of film fans flock to Park City, Utah for the Sundance Film Festival. Last year, the Sundance Institute announced that the event generated $143.3 million in overall economic activity for the cities of Ogden, Sundance and Park City and a gross domestic product of $72.5 million in the State of Utah. They also reported an estimated value of publicity generated by the event to be nearly $100 million in 2016, a new record for the annual event. The following infographics present some interesting facts about the event that could help spark a fun conversation in your classrooms about everything from economic impact and publicity to sponsorship and industry trends. Enjoy!
Click here to view the full version (and higher resolution) of the 2016 version of the Sundance infographic on SCC’s Pinterest page.
Click here to view the full version (and higher resolution) of the 2015 version of the Sundance infographic on SCC’s Pinterest page.
Click here for an interactive infographic illustrating the event’s history from sundance.org.
Click here for the economic report released by the Sundance Institute breaking down last year’s economic impact on the area from sundance.org.
Like any other industry, technology continues to have a profound impact on sport. Tech has improved everything from the viewing experience at home to the actual product on the field. This infographic from visualistan.com examines the influence of tech on the future of sport.
After reviewing the infographic in class, ask your students some questions relating to the sport product and how tech will impact those products over time. Some suggestions:
- What is the sport product? What are some examples?
- What are some examples of different segments of the sports industry?
- Can you think of a specific example of how technology has impacted you personally as a sports consumer?
- How will technology continue to impact the sport product in the future?
- Can you think of other examples of tech that have influenced the sports industry not identified in this infographic?
- While there are obvious advantages to technology in sport, can you think of any disadvantages?
Click here to download a high resolution version of the infographic from visualistan.com.
We saw another fantastic effort from all of our schools in SCC’s sports marketing fantasy football league. This year’s competition was fierce with the top seven spots in the standings being determined by just a few points. Overall, our participating schools (25 different schools representing 15 different states) showed a lot of creativity while demonstrating a great understanding of the sports business principles that provide the foundation of our curriculum programs. It is always rewarding to see how well students can apply some of the fundamental lessons to a project like this…
With that, we have a few individual awards to give out this year… Continue reading
Congrats to Karen Russo’s class at Hinsdale Central High School in Illinois for winning our fantasy football sports marketing competition. The Las Vegas Dealers managed to put a little space between themselves and the rest of the league with a fantastic response to our fifth and final sports marketing challenge which required the team to develop a ticket sales and sponsorship strategy.
The Las Vegas Dealers #LETSROLL 2016-17 SCC FFL Sports Marketing Champs!
The next five spots in the standings were decided by just a few points, giving us the closest finish we’ve had in this competition. Congrats to Elaine Post’s class in Atwater, California and Julie Eckhart’s class at Westosha Central in Wisconsin for finishing second and third, respectively (separated by just two points). Both schools will be treated to a pizza party as a reward for finishing in the top three. Kirk Helferich’s class at the Kent Career and Tech Center in Michigan finished in a close fourth with John Robinson’s Sycamore HS class in Ohio a few points behind in fifth place. Lee Geffert’s class at Richardson High School in Texas finished in sixth, just four points shy of a top five finish.
Congratulations are in order for ALL of our participating schools. Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids this year, no doubt the result of the efforts of some outstanding sports marketing teachers. Kudos to all for a great season!
The fourth sports marketing challenge issued to schools competing in our Fantasy Football competition focused on the development of a fan experience strategy. In what has been a common theme throughout this year’s competition, all of our schools submitted really impressive responses to the challenge. It has been fun to see the creativity really shine through…
We have a new leader atop the standings of our fantasy football sports marketing competition! Congrats to the students in Lee Geffert’s sports marketing class at Richardson High School in Texas for jumping atop the standings this week. With games this weekend and points from two challenges remaining, there is still a lot of season left!
We were all blown away by the overall level of concept application as it relates to the sports marketing challenges. It is evident that you all are doing a marvelous job connecting this fantasy football project with the core concepts from the curriculum so kudos to you all. Keep up the great work!
Congrats to the students in Julie Eckhart’s sports marketing class at Westosha Central High School in Wisconsin for maintaining their spot atop the standings in SCC’s fantasy football sports marketing competition. However, Kristen Torkelson’s students at Bend Senior High in Oregon are just a few points behind with Karen Russo’s class at Hinsdale Central in Illinois in a close third place. Last season’s champs from Indian River High School jumped into fourth place with John Robinson’s class at Sycamore High School in Ohio rounding out the top five. There are three crucial sports marketing challenges in play along with a few more weeks of potential points from each team’s fantasy football team so we expect a photo finish!
Overall, ALL of our participating schools have done a fantastic job with this project. The responses to our sports marketing challenges thus far have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!
That said, the results are in and points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2). Updated standings are below as well as a few individual “shout outs” for their ideas behind franchise branding strategies. Continue reading
We are excited to re-post a blog entry from two years ago featuring one of my favorite people, Mr. Howard “H” White, in the lead up to our 9th Annual “Believe to Achieve” conference. The event is hosted by the Jordan Brand on campus at Nike’s World Headquarters in Beaverton, Oregon and will take place on November 8th. Sports Career Consulting is proud and honored to again partner with “H” to offer this amazing opportunity for high school business and marketing students.
“H” is a long time industry exec with an amazing track record of success at Nike, Inc. and the Jordan Brand. In addition to all his accomplishments in business and in life, “H” has mentored and inspired many people over the years (myself included). To hear more of his stories (and he has a lot of them), I highly recommend picking up a copy of his book, “Believe to Achieve: See the Invisible, Do the Impossible”. Click here to purchase your copy on amazon.com.
Life’s Simple Lessons
By Howard “H” White, Vice President, Jordan Brand
I’m the Vice President for the Jordan Brand, a division of Nike Inc., and a graduate of the University of Maryland where I played basketball. I’m from Hampton, Virginia and was an All-American in High School even though I didn’t start playing basketball until the 9th grade. That was when I switched schools to attend a pretty much all white junior high school. I’d left an all black school to attend it. I was following a girl there and it was the only reason that I went to the school. That in itself isn’t a big deal but will give you some context as to why I’ve become the person that I’ve become. There are a lot of people that fancy the idea of becoming an executive at a major company. Being a VP at Nike and the Jordan Brand has been the experience of a lifetime. I was always a decent student. People always ask me what I studied in school. What direction should they take to get to my position or a position like mine? Most people want to be a big wig or a big shot at a fun company. I’ve spent a lot of time over the years with famous athletes that most think are great. I’ve mentored the likes of Michael Jordan, Charles Barkley, Deion Sanders, Moses Malone, Cynthia Cooper, Tiger Woods and many others. How did I get here? Stick around and let me share a few simple life lessons…