Congrats to Kirk Helferich’s sports marketing class at Kent Career & Technical Center in Grand Rapids for winning our POP display competition!
Students were tasked with developing a point of purchase display representing a consumer goods brand with a Super Bowl 50 theme. We received a number of really impressive ideas but the students at KCTC stole the show.
Here’s how the students tackled this project (pun intended) via Mr. Helferich:
“They started trying to use resources in the room. I told them I could buy some pop, but not enough to make it look great. One of the students called Coke and a store had just returned a few football related signs. So I drove down and they threw in a few shirts for students. They made a SB trophy but thought it looked like a massive baked potato (see pic at end of video) so they kept searching. A few watched some videos on photoshop to learn background removal, and then they went crazy on finding backgrounds they liked. They impressed me with how they solved problems when conflict arose, and with teamwork. It was a great time for this project as things start to drag between Xmas break and spring break.”
Way to go guys. We are sending some prizes your way!