“Elite Eight” Competition Recap
As SCC’s case study competition moved into the head-to-head tournament round, remaining teams were asked to create a fan engagement strategy for the Northwestern men’s basketball team. Following the most successful season in the program’s history, students were tasked with the goal of leveraging the team’s on-court success to boost ticket sales, merchandise sales and sponsorship through fan engagement.
We were really impressed with all of the entries as each team demonstrated a very clear understanding of all the sports business principles outlined in this particular case study. Each team presented a very compelling call to action for fans through social activations, sponsor engagement and advertising campaigns. Those who advanced, however, did the best job focusing on developing strategies for the off-season that would continue to tap into the momentum created by the Wildcats’ fantastic 2016-17 season.
While we’re sad to see four more outstanding student groups eliminated from our competition, we are looking forward to seeing what the remaining teams bring to the table in response to our third case study. The tournament’s next case study challenges students from an entrepreneurial perspective so it will be exciting to see what they come up with. Stay tuned! Continue reading