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Championship Case Study Recap
After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we finally crown a champion.
The case we distributed for the championship round challenged students to review and analyze the current market position of a sneaker brand that has been struggling. In addition to creating a SWOT analysis, each team was required to create a strategic plan for getting the brand back on track.
Both teams submitted a thorough analysis, recognizing the brand’s current strengths, weaknesses, opportunities and threats. In the end, it was a photo finish…we had to request additional evaluation from a few industry friends at Nike and Columbia Sportswear to help determine a winner (thanks for your feedback guys). Ultimately, what set the winning entry apart was the presentation of a long term vision for the brand, demonstrating an ability to look at the big picture. It was a tough decision, but congratulations to Continue reading
“Final Four” Competition Recap
After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we are left with just two teams. The championship round is set.
In the Final Four round, our competitors were asked to identify and cater to a niche market with the development of a new app. We encouraged students to harness their entrepreneurial spirit and build an app that would excite sports enthusiasts.
Each of the teams did a fantastic job meeting the evaluation standards for this particular case, demonstrating a clear understanding of sports business concepts like niche markets and distribution. However, the two teams that prevailed managed to gain a slight edge by finding unique angles to connect with consumers and presenting compelling cases for monetizing app development and marketing strategies.
The case we distributed for the championship round challenges students to review and analyze the current market position of a sneaker brand that has struggled in the past three months. In addition to creating a SWOT analysis, each team will be required to create a strategic plan for getting the brand back on track. We can’t wait to see what they come up with and look forward to sharing the results… Continue reading
“Elite Eight” Competition Recap
As SCC’s case study competition moved into the head-to-head tournament round, remaining teams were asked to create a fan engagement strategy for the Northwestern men’s basketball team. Following the most successful season in the program’s history, students were tasked with the goal of leveraging the team’s on-court success to boost ticket sales, merchandise sales and sponsorship through fan engagement.
We were really impressed with all of the entries as each team demonstrated a very clear understanding of all the sports business principles outlined in this particular case study. Each team presented a very compelling call to action for fans through social activations, sponsor engagement and advertising campaigns. Those who advanced, however, did the best job focusing on developing strategies for the off-season that would continue to tap into the momentum created by the Wildcats’ fantastic 2016-17 season.
While we’re sad to see four more outstanding student groups eliminated from our competition, we are looking forward to seeing what the remaining teams bring to the table in response to our third case study. The tournament’s next case study challenges students from an entrepreneurial perspective so it will be exciting to see what they come up with. Stay tuned! Continue reading
Opening Round Recap
We received 72 entries from student “teams” participating in our inaugural case study competition and couldn’t be more impressed with the submissions. Tasked with the development of a promotions plan that would help a new minor league baseball franchise based in Madison, Wisconsin reach a goal of 85% stadium capacity for the season, the student response was incredibly impressive. Students demonstrated a clear understanding of the important role ticket sales play in the financial viability of a minor league franchise, and how promotion and fan experience impact the team’s ability to sell.
We had a number student teams that submitted particularly impressive responses to the first case study. Unfortunately, only eight could be selected to advance to our “elite eight” round of the competition where the tournament shifts to a “head to head” format. Of course, selecting just eight teams from our pool of entries was extremely difficult. It was very evident that students put forth a lot of effort in creating their responses to the first case study, including a lot of background research on the Madison market, including local businesses and city/community traditions and history. For example, a number of teams named their franchise the “Madison Flamingos”, a reference to Madison’s “official city bird”, the yard flamingo. I grew up in Madison and didn’t even know that! We also saw a number of teams incorporating either cheese, cows, capitals (Madison is the capital city of Wisconsin) or popular area lake fish (Walleye, Pike, Muskies and Sturgeon) into team names, further demonstrating that the students did their homework on the Madison area.
As we evaluated each entry, it was fun to see the creativity behind all of the ideas for promotions, but ultimately we had to select the entries that best met the criteria established in the assigned case study. One of the most critical elements (in addition to offering creative and unique promotion ideas) was to provide a clear strategic plan for how promotions would help the franchise bottom line, specifically by meeting attendance goals. Those who communicated the best and most viable strategies were the teams selected to advance to the “Elite Eight” round.
However, we did want to acknowledge a few teams that were on the outside looking in. We referred to that group of entries as our “Sweet Sixteen”. Eight of the “Sweet Sixteen” teams were so close to moving on in the competition to the next round that we felt they deserved some recognition.
As we look ahead, eight teams will compete head to head for the chance to advance to the SportsBiz Madness Final Four. The teams were not seeded. Names were drawn from a hat and added to the bracket accordingly. We can’t wait to see what the students come up with as a response to the next case study as they are asked to create a fan engagement strategy for a college basketball program during the offseason… Continue reading
We saw another fantastic effort from all of our schools in SCC’s sports marketing fantasy football league. This year’s competition was fierce with the top seven spots in the standings being determined by just a few points. Overall, our participating schools (25 different schools representing 15 different states) showed a lot of creativity while demonstrating a great understanding of the sports business principles that provide the foundation of our curriculum programs. It is always rewarding to see how well students can apply some of the fundamental lessons to a project like this…
With that, we have a few individual awards to give out this year… Continue reading
Congrats to Karen Russo’s class at Hinsdale Central High School in Illinois for winning our fantasy football sports marketing competition. The Las Vegas Dealers managed to put a little space between themselves and the rest of the league with a fantastic response to our fifth and final sports marketing challenge which required the team to develop a ticket sales and sponsorship strategy.
The Las Vegas Dealers #LETSROLL 2016-17 SCC FFL Sports Marketing Champs!
The next five spots in the standings were decided by just a few points, giving us the closest finish we’ve had in this competition. Congrats to Elaine Post’s class in Atwater, California and Julie Eckhart’s class at Westosha Central in Wisconsin for finishing second and third, respectively (separated by just two points). Both schools will be treated to a pizza party as a reward for finishing in the top three. Kirk Helferich’s class at the Kent Career and Tech Center in Michigan finished in a close fourth with John Robinson’s Sycamore HS class in Ohio a few points behind in fifth place. Lee Geffert’s class at Richardson High School in Texas finished in sixth, just four points shy of a top five finish.
Congratulations are in order for ALL of our participating schools. Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids this year, no doubt the result of the efforts of some outstanding sports marketing teachers. Kudos to all for a great season!
The fourth sports marketing challenge issued to schools competing in our Fantasy Football competition focused on the development of a fan experience strategy. In what has been a common theme throughout this year’s competition, all of our schools submitted really impressive responses to the challenge. It has been fun to see the creativity really shine through…
We have a new leader atop the standings of our fantasy football sports marketing competition! Congrats to the students in Lee Geffert’s sports marketing class at Richardson High School in Texas for jumping atop the standings this week. With games this weekend and points from two challenges remaining, there is still a lot of season left!
We were all blown away by the overall level of concept application as it relates to the sports marketing challenges. It is evident that you all are doing a marvelous job connecting this fantasy football project with the core concepts from the curriculum so kudos to you all. Keep up the great work!
Congrats to the students in Julie Eckhart’s sports marketing class at Westosha Central High School in Wisconsin for maintaining their spot atop the standings in SCC’s fantasy football sports marketing competition. However, Kristen Torkelson’s students at Bend Senior High in Oregon are just a few points behind with Karen Russo’s class at Hinsdale Central in Illinois in a close third place. Last season’s champs from Indian River High School jumped into fourth place with John Robinson’s class at Sycamore High School in Ohio rounding out the top five. There are three crucial sports marketing challenges in play along with a few more weeks of potential points from each team’s fantasy football team so we expect a photo finish!
Overall, ALL of our participating schools have done a fantastic job with this project. The responses to our sports marketing challenges thus far have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!
That said, the results are in and points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2). Updated standings are below as well as a few individual “shout outs” for their ideas behind franchise branding strategies. Continue reading