Congrats to Karen Russo’s class at Hinsdale Central High School in Illinois for winning our fantasy football sports marketing competition. The Las Vegas Dealers managed to put a little space between themselves and the rest of the league with a fantastic response to our fifth and final sports marketing challenge which required the team to develop a ticket sales and sponsorship strategy.
The next five spots in the standings were decided by just a few points, giving us the closest finish we’ve had in this competition. Congrats to Elaine Post’s class in Atwater, California and Julie Eckhart’s class at Westosha Central in Wisconsin for finishing second and third, respectively (separated by just two points). Both schools will be treated to a pizza party as a reward for finishing in the top three. Kirk Helferich’s class at the Kent Career and Tech Center in Michigan finished in a close fourth with John Robinson’s Sycamore HS class in Ohio a few points behind in fifth place. Lee Geffert’s class at Richardson High School in Texas finished in sixth, just four points shy of a top five finish.
Congratulations are in order for ALL of our participating schools. Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids this year, no doubt the result of the efforts of some outstanding sports marketing teachers. Kudos to all for a great season!
We have a few individual school shout-outs again for the response to challenge #5 and will have some individual school awards to distribute next week after another review of all the challenges submitted this year. Stay tuned!
FRONT OFFICE “SHOUT OUTS” FOR CHALLENGE #5:
Rose City Pirates (Atwater HS, CA):
Good thinking with the cross promotion efforts…also, the decision to promote ticket packages to large corporations like Nike and Microsoft in the Pacific Northwest will pay major dividends in helping to fill the stands and the corporate seats. Well done.
Las Vegas Dealers (Hinsdale Central, IL):
Nice recognition of the value PSLs can provide, especially with a NFL franchise and the high demand for tickets. Great strategy to focus on ticket holder benefits, good job outlining what that might look like. Overall, GREAT ticketing and sponsorship plan…really comprehensive, nice extensive list of promotions. Way to finish the competition strong with such an impressive response to the final sports marketing challenge.
Grand Rapids Guardians (Kent CTC, MI):
Love the idea of the “corporate tailgate”, nice job catering to the corporate community to help maximize premium seating revenue. Also, nice job developing a strategy for handling the secondary market, an important consideration for any sports franchise. Really nice job!
St. Louis Steamers (Westosha Central, WI):
LOVED the actual Twitter account for your franchise being used to promote your ticket packages…very forward thinking and creative. The mock-ups for your ticket packages were fantastic! Overall, the Steamers’ ticket/sponsor strategy was incredibly thorough and definitely has your franchise on track for success at the box office. Awesome!
Rochester Radiation (Pine Island High School, MN):
Nice job connecting premium seating inventory with local sponsors…love the creative twist for naming suites “OR (Operating Room)” and “ER (Emergency Room)” based on your relationship with Mayo Clinic as a primary sponsor…great way to provide value for the hospital.
Louisville Mustangs (Indian River HS, NY):
Great recognition of the varying levels of sponsorship by selling “tiered” sponsorship packages…nice job providing a detailed explanation of your primary, mid-level and minor sponsors and their relationship with your franchise.
Oklahoma City Bison (Heritage HS, CO):
Nice thinking with the addition of a “travel package” to create a unique experience for Bison fans…really nice job with development of several different ticket packages to give fans a number of options. Good stuff!
Charlotte Rioters (Pottstown HS, PA):
Nice job recognizing the influence a sell out has on the overall fan experience…one more reason why ticket sales is so vital to any sports franchise!
St. Louis Archers (Montgomery County, MO):
Great breakdown of the pricing levels for Archers’ ticket packages…really like the creative branding of the upper level seats with the “Archers” section, helps build sense of community in a less desirable seating area while adding perceived value.
Grand Rapids Graffiti (Kent Innovation Center, MI):
Really nice job researching trends and integrating technology with your ticketing plans.. Love the concept of the tailgate houses! Clever and unique way to create inventory that will help generate revenue for both game day and non-football related events. Overall, fantastic job!
Las Vegas Kings (Bend Sr HS, OR):
Nice breakdown of the different types of promos and distinguishing between them…really helps provide a roadmap for development of your overall ticket sales strategy. Well done.
*** SCC FFL 2016-17 FINAL STANDINGS ***
Important reminder: No matter where you finished in the standings, please be sure to reiterate what a great job your students did this season. You all made evaluating each challenge very difficult as the ideas were so creative and everyone demonstrated such a fantastic understanding of the business of sports throughout the competition. Again, this project goes above and beyond what most schools are doing in class and your students all deserve to be commended for a job well done. At the end of the day, all we really hope to accomplish with our fantasy football project is a fun way to teach sports marketing. Hopefully we managed to do just that. Congrats to you all, great work. Hope to see you all again next season!