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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.


SCC has created a forum for all of your students that are interested in sports to connect with and learn from the finest organizations in the sports industry. Our events not only provide students with a general overview of the industry, but also feature individual workshops designed to address specific topics relevant to careers in sports. This program provides an exciting and FUN event for students to learn about the thrilling world of sports!

Upcoming Events 

8th Annual Jordan Brand "Believe to Achieve" Conference at Nike World Headquarters in Beaverton, Oregon
September 29th, 2015

The event is led by the inspirational Howard "H" White and gives students a behind the scenes look at one of the most revered brands in all of sports, including a tour of Nike's amazing campus.  This year, however, we are limiting participation to just 500 spots so registration will fill up quickly and is based on a first come first served registration format.  Please email ASAP if interested in attending as space is limited.


The “Believe To Achieve” Event Highlights (Tentative):
* Keynote speaker – Jordan Brand Vice President, Howard White
* Speaker:  Jordan Brand President, Larry Miller
* Speaker:  Jordan Brand Marketing Dir.  Reggie Saunders
* Speaker:  Jordan Brand Dir. of Sports Dale Allen
* Speaker panel featuring question and answer session
* Lunch on campus (included with registration fee)
* Nike campus tour
Believe To Achieve Tentative Schedule
September 29th

9:45 – 10:00 – School arrival / check-in Bay Hill/ Nike campus

10:00 – 10:15 – Greetings and introductions - Led by Anthony Roberts and Chris Lindauer 

10:15 – 11:00 – Keynote: Howard White VP of Jordan Brand and author of “Believe to Achieve”

11:00 – 11:30 – Speaker 1:  Larry Miller Jordan Brand President (tentative)

11:30 – 1:30 – Lunch/Campus Tours

1:30 – 1:35 – Video/Next Speaker

1:35 – 2:05 – Speaker 2:  TBD

2:05 – 2:35 - Speaker 3: TBD 

2:35 – 2:45 – Closing words of wisdom-“H” White

2:45- Event Conclusion/Closing remarks/School depart….


Please click here to download a school registration form (required).

Please click here to download individual release/waiver forms (required).




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