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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.


SCC has created a forum for all of your students that are interested in sports to connect with and learn from the finest organizations in the sports industry. Our events not only provide students with a general overview of the industry, but also feature individual workshops designed to address specific topics relevant to careers in sports. This program provides an exciting and FUN event for students to learn about the thrilling world of sports!

Upcoming Events 

7th Annual Jordan Brand "Believe to Achieve" Conference at Nike World Headquarters in Beaverton, Oregon
October 6th, 2014

SCC's Jordan Brand event typically averages around 700 attendees and results in a sold out event (and eventual waiting list).  This year, however, we are limited to just 400 attendees so please register quickly!  

The event is led by the inspirational Howard "H" White and gives students a behind the scenes look at one of the most revered brands in all of sports, including a tour of Nike's amazing campus.  This year, however, we are limiting participation to just 400 spots (we will be hosting a second event later in the year to accomodate those who could not attend our first session) so registration will fill up quickly and is based on a first come first served registration format.  Please email ASAP if interested in attending as space is limited.


The “Believe To Achieve” Event Highlights (Tentative):
Keynote speaker – Jordan Brand Vice President, Howard White

Speaker:  Jordan Brand President, Larry Miller
Speaker:  Jordan Brand Marketing Dir.  Reggie Saunders
Speaker:  Jordan Brand Dir. of Sports Dale Allen
Speaker panel featuring question and answer session
Lunch on campus (included with registration fee)
Nike campus tour
Believe To Achieve Tentative Schedule

9:45 – 10:00 – School arrival / check-in Bay Hill/ Nike campus


10:00 – 10:15 – Greetings and introductions - Led by Anthony Roberts and Chris Lindauer


10:15 – 11:00 – Keynote: Howard White VP of Jordan Brand and author of “Believe to Achieve”


11:00 – 11:30 – Speaker:  Brian O’Connor – VP-Marketing Jordan Brand


11:30 – 1:30 – Lunch/Campus Tours


1:30 – 1:35 – Video/Next Speaker


1:35 – 2:05 – Speaker:  Ric Wilson – Sr. Director Jordan Brand Athletes


2:05 – 2:35 - Speaker: Sarah Mensah – Strategic Planning Director Jordan Brand


2:35 – 2:45 – Closing words of wisdom-“H” White


2:45- Event Conclusion/Closing remarks/School depart….


Please click here to download a school registration form (required).

Please click here to download individual release/waiver forms (required).




Click here for
a PDF brochure
detailing SCC's
programs and 

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