Competitive Edge - Sports & Entertainment Marketing News

$200 million in 3 days: How Detroit has prepared for the financial windfall of this week’s NFL Draft


The din of construction greets visitors to Woodward Avenue, Detroit’s main thoroughfare. The brand-new Hudson’s Tower, now officially the city’s second-tallest building, reached its top height of 681 feet on April 11. New sidewalks are being poured. 

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Discussion Questions:

  1. What is the difference between event management and event marketing?
  2. How might this news story provide an example of both?
  3. What is a pop-up store?
  4. According to this story, a series of pop-ups filled vacant storefronts in downtown Detroit in time for the draft’s visitors. Why do you think it was important to Detroit to fill those storefronts?
  5. How might a business benefit from a pop-up location during the NFL Draft?
  6. What challenges do you think area officials had to prepare for to get ready to host this year’s NFL Draft?
  7. What is economic impact?
  8. What is the difference between direct and indirect impact?
  9. How will Detroit businesses directly benefit from NFL Draft visitors?
  10. How might the city as a whole benefit, beyond downtown businesses and direct impact, by hosting this year’s draft?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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