Marketing Currents - Business and Marketing Current Events

Old Spice looks to create world’s longest-lasting white elephant game on social

Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting to date, rolling out the social media activation well ahead of the actual holiday period and offering a pricey, decked-out man cave to the grand prize winner.

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Discussion Questions:

  1. What is a white elephant gift swap and why will that tradition likely be a bit different this year?
  2. Why do you think Old Spice would want to tap into the spirit of the holidays?
  3. Based on information from this story, describe how Old Spice plans to host a white elephant gift swap this holiday season?
  4. What do you think Old Spice hopes to accomplish with this promotion?
  5. How might Walmart benefit from this promotion?
  6. Who is P&G?
  7. According to this story, how have P&G’s sales performed during the pandemic? Why do you think that might be?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.