Marketing Currents - Business and Marketing Current Events

Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion

Social media platforms can be breeding grounds for innovation and creative consumer engagement, particularly while live activations are limited during the pandemic. But they can also serve as sounding boards for negative feedback when campaigns miss the mark.

For instance, you might have heard about Kraft Macaroni & Cheese’s recent provocative call-to-action to “send noods” on social media in celebration of National Noodle Day.

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Discussion Questions:

  1. What is publicity?
  2. Why is publicity important to brands like Kraft Macaroni & Cheese?
  3. Do you believe the idea that “no publicity is bad publicity”? Why or why not?
  4. What is promotion?
  5. Why do you think brands engage in promotional activities?
  6. Why do you think this social media promotion was controversial?
  7. Do you think this campaign generated negative publicity for the brand? Why or why not?
  8. What are ethics?
  9. Do you think this marketing tactic was unethical? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.