Marketing Currents - Business and Marketing Current Events

Mattel marks 50 years of Uno with new logo, tagline, global tournament

Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a digital push via celebratory games and livestreams as well as planned collaborations with well-known names across art, fashion and sports to create uniquely designed Uno products.

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Discussion Questions:

  1. What is branding?
  2. What is a tagline?
  3. How might this news story provide an example of branding?
  4. What is promotion?
  5. Based on information from this story, describe Mattel’s promotion celebrating the 50th anniversary of Uno?
  6. What is event marketing?
  7. What is digital marketing?
  8. How is Mattel utilizing an event marketing strategy and digital as part of its promotion of Uno’s 50th anniversary?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.