Marketing Currents - Business and Marketing Current Events

Ram Truck Brand Launches New Advertising Campaign ‘I’m A Ram,’ Featuring Music From Five-Time Grammy-winning Artist Chris Stapleton

The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton.

The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels Facebook, Instagram and Twitter.

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Discussion Questions:

  1. What is a marketing campaign?
  2. Why do brands develop marketing campaigns?
  3. What is a tagline?
  4. Why are taglines important to a marketing campaign?
  5. What is positioning?
  6. What is the tagline for this campaign?
  7. How is Ram Truck positioning the brand with this tagline?
  8. What is a target market?
  9. Who might represent Ram Truck’s target market for this campaign?
  10. Why do you think the brand chose Chris Stapleton as brand ambassador for this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.