Competitive Edge - Sports & Entertainment Marketing News

USFL unveils team cities, nicknames and logos for 2022 debut

The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut.

The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday.

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Discussion Questions:

  1. What is publicity?
  2. What are media relations?
  3. How can an effective media relations strategy benefit an organization?
  4. What is branding?
  5. How might city affiliations, team nicknames and logos represent the concept of branding?
  6. Why do you think the USFL unveiled league branding on “The Herd”?
  7. Which logo do you like best? Why?
  8. What do you think about the city selections?
  9. How might the competition for entertainment dollars impact the USFL and its teams from a ticket sales perspective?
  10. Why will ticket sales be important to the new league?
  11. Do you think the USFL has a chance to be successful? Why or why not?
  12. What is sports business leadership?
  13. Why do you think leadership will be important for the USFL to be a success?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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