Competitive Edge - Sports & Entertainment Marketing News

Broncos winning bid: Walmart heir Rob Walton set to purchase Denver’s NFL team for record-setting price

For the first time since 1984, the Denver Broncos are going to have a new owner. 

The Broncos announced on Tuesday night that they have entered into a purchase and sale agreement with the Walton-Penner family to acquire the team.

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Discussion Questions:

  1. How are franchise values determined?
  2. Why do you think the value of NFL teams has skyrocketed over the last ten years?
  3. What factors influence the value of the Denver Broncos?
  4. Who purchased the Broncos?
  5. How much was paid to purchase the franchise?
  6. How does that compare with the sale of the Carolina Panthers, the most recent NFL team to be sold?
  7. What is leadership?
  8. Why is leadership important in sports?
  9. Do you think the new ownership group in Denver will translate to success on the field? Why or why not?
  10. Do you think the new ownership group in Denver will translate to success off the field? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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