Competitive Edge - Sports & Entertainment Marketing News

Niners games are the priciest to attend across the NFL

The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. 

Click here to read the story at

Discussion Questions:

  1. What is pricing?
  2. Why is pricing an important function of sports and entertainment marketing?
  3. How do you think sports teams determine how much to charge for tickets?
  4. Why do you think some teams charge more than others?
  5. What is supply and demand?
  6. How do you think supply and demand influences ticket prices in sports and entertainment?
  7. What other factors might impact ticket prices?
  8. In addition to tickets, what other expenses are associated with attending a sporting event or concert?
  9. How much does it cost to attend a Niners game, based on information from this news story?
  10. Do you think that type of cost could ultimately result in a decline in attendance? Why or why not?
  11. What is fandom?
  12. How does fandom explain why fans are willing to pay so much to watch their favorite teams play?
  13. Based on information from this news story, which is the least expensive team to watch live?
  14. What is fan experience?
  15. How do you think the cost of attending an event impacts the fan experience?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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