Marketing Currents - Business and Marketing Current Events

Hilton Is Building Astronaut Hotel Rooms in Space

Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. 

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Discussion Questions:

  1. What is branding?
  2. What is differentiation?
  3. What is positioning?
  4. Why would Hilton want to build a hotel room in space?
  5. How might building a hotel room in space represent a branding strategy for Hilton?
  6. How might building a hotel room in space represent a differentiation strategy for Hilton?
  7. How might building a hotel room in space represent a positioning strategy for Hilton?
  8. What is space tourism?
  9. How might space tourism provide opportunities for brands across a variety of industries in the future?
  10. Other than Hilton, what other brands might be interested in space tourism?
  11. Some would argue that space tourism is unethical. Why do you think they might make that argument?
  12. Do you think space tourism is unethical? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.