Marketing Currents - Business and Marketing Current Events

Elon Musk’s plan to turn Twitter into a super app is a step closer now that he owns the platform

Elon Musk has finally closed his $44 billion deal to buy Twitter, leaving employees and users wondering what he plans to do with the social media platform.

Click here to read the story at

Discussion Questions:

  1. What is entrepreneurship?
  2. What do you think makes Elon Musk a successful entrepreneur?
  3. Why do you think Elon Musk was interested in acquiring Twitter?
  4. What is product development?
  5. What is a super app?
  6. Why do you think Elon Musk wants to turn Twitter into a super app?
  7. What might Twitter look like if it evolves and becomes a super app?
  8. What is branding?
  9. Why might a product or company name be an important part of the branding process?
  10. According to this story, what does Elon Musk plan to call the new super app?
  11. Why do you think he decided to give it that name?
  12. Why do you think super apps have failed to catch on in the United States?
  13. In your opinion, could a super app from Elon Musk succeed? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.