Marketing Currents - Business and Marketing Current Events

Pepsi Is Discontinuing Sierra Mist In Favor of All-New Sprite Competitor

Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. 

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Discussion Questions:

  1. What is Starry?
  2. What is product management?
  3. What is a product life cycle?
  4. In which stage of the product life cycle is Sierra Mist?
  5. In which state is Starry?
  6. What is competition?
  7. Why is competition important to consumers?
  8. Why do you think Pepsi chose to discontinue Sierra Mist and launch a new Sprite competitor?
  9. What is market research?
  10. How did market research help Pepsi to make that decision?
  11. What is product development?
  12. What types of considerations do you think were made as Pepsi developed a new product to compete with Sprite?
  13. Who represents Pepsi’s target market for the new product?
  14. Why do you think that consumer group represents their target market?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.