Competitive Edge - Sports & Entertainment Marketing News

You could get free wings at Buffalo Wild Wings if the Super Bowl goes into overtime

You may not be able to predict the outcome of the Super Bowl, but you could score some free wings if the big game goes into overtime. 

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Discussion Questions:

  1. What is publicity?
  2. Why is publicity important to a business like Buffalo Wild Wings?
  3. Is there a difference between negative publicity and positive publicity?
  4. What is a publicity or marketing stunt?
  5. Do you think this is a publicity stunt? Why or why not?
  6. Why would Buffalo Wild Wings offer free wings for something that is a very real possibility like overtime?
  7. Do you think BWW actually wants to give away free wings? Why or why not?
  8. What do you think they hope to accomplish with this promotion?
  9. What is ambush marketing?
  10. Is ambush marketing legal?
  11. In your opinion, is it ethical? Why or why not?
  12. Is Buffalo Wild Wings a NFL or Super Bowl sponsor?
  13. If not, does that mean the free wings offer is an example of ambush marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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