Marketing Currents - Business and Marketing Current Events

Chrysler Brand Brings ‘Vanlightenment’ to Consumers With Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid

New campaign “Vanlightenment” for the Chrysler Pacifica and Pacifica Hybrid spans television, digital and social media, including Chrysler brand’s Facebook, Twitter and Instagram channels.

Click here to read the story at

Discussion Questions:

  1. What is advertising?
  2. What are the various advertising channels?
  3. What is a marketing campaign?
  4. Why do you think Chrysler is launching a marketing campaign?
  5. Which models of the brand’s vehicles are featured in the campaign?
  6. What is a “multimedia” marketing campaign?
  7. What advertising channels will Chrysler be using for this campaign?
  8. How do you think they decided on those ad channels?
  9. What is social media marketing?
  10. Why do you think social was included as part of Chrysler’s campaign?
  11. What is the name of the campaign?
  12. What message do you think they hope to communicate to customers with that tagline?
  13. How might that represent the concept of positioning?
  14. Why is positioning important to a brand like Chrysler?
  15. What is a target market?
  16. Who might represent Chrysler’s target market for this campaign?
  17. Why might they be targeting that particular consumer group?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.