Competitive Edge - Sports & Entertainment Marketing News

Why Isn’t Brooks Koepka Wearing LIV Golf Logos At The Masters?

Of all the LIV Golf players in the field at this year’s Masters, the performance of Brooks Koepka was by far the most outstanding of the first two rounds.

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Discussion Questions:

  1. Who is LIV Golf?
  2. Why is there so much conversation about LIV Golf players at the Masters?
  3. How important was it to LIV Golf to see some of its players perform well at this event?
  4. What is product endorsement?
  5. Why is Brooks Koepka wearing Nike apparel at the Masters?
  6. Why do you think he didn’t wear LIV Golf logos?
  7. Do you think other LIV Golfers wore logos?
  8. Why do you think Nike would want to partner with Brooks Koepka for a sponsorship deal?
  9. How might they benefit from his performance at the Masters?
  10. What is ambush marketing?
  11. Is ambush marketing legal?
  12. Do you think it is ethical?
  13. What steps do organizations like the PGA Tour and places like Augusta National take to discourage ambush marketing?
  14. Why is it important for them to protect themselves from ambush marketing attempts?
  15. In your opinion, would LIV Golf players wearing their LIV team logos during the Masters represent an example of ambush marketing? Why or why not? Why would the PGA Tour or Augusta allow that?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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