Competitive Edge - Sports & Entertainment Marketing News

Orioles stadium could be next PR disaster after Kevin Brown debacle

This has not been a good week for the Baltimore Orioles.

The club has made headlines for yanking play-by-play announcer Kevin Brown off the air after he dared to mention the team’s past struggles against the Tampa Bay Rays.

Click here to read the story at

Discussion Questions:

  1. What is publicity?
  2. What is the difference between positive and negative publicity?
  3. How can publicity impact a professional sports team like the Orioles?
  4. How would you describe the publicity generated by the Orioles’ decision to bench its play-by-play announcer?
  5. Can an organization control publicity?
  6. How can an organization manage publicity?
  7. What is crisis management?
  8. Why is crisis management important in sports and entertainment?
  9. How would you describe the crisis management strategy deployed by the Orioles in this case?
  10. According to this news story, what might be the next PR issue for the franchise?
  11. How do you think they should respond to any PR issues relating to the team’s stadium decisions?
  12. What is a sport product?
  13. How does winning impact the product?
  14. How has an on-field turnaround impacted the Orioles franchise this year?
  15. Why is that important to the franchise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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