Competitive Edge - Sports & Entertainment Marketing News

LSU All-American Angel Reese signs endorsement deal with Reebok

LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company.

Click here to read the story at

Discussion Questions:

  1. What is endorsement?
  2. What is NIL?
  3. How might NIL represent an example of endorsement?
  4. Who is Angel Reese?
  5. Why might brands be interested in partnering with Angel Reese for an endorsement deal?
  6. Three years ago, before NIL, would Angel Reese be allowed to partner with Reebok for an endorsement deal? Why or why not?
  7. Why would Reebok be interested?
  8. Are you surprised Angel Reese didn’t already have a partnership with a shoe brand?
  9. How was Shaquille O’Neal influential in bringing the deal together, according to this news story?
  10. Reebok is reportedly committed to partnering with more athletes to endorse the brand as part of the company’s marketing strategy. What other athletes do you think Shaq might consider bringing to Reebok?
  11. What role might NIL play in that strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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