Marketing Currents - Business and Marketing Current Events

Behold, the $400 red pineapple

A new variety of a rare, high-end pineapple is now available to purchase in the U.S.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is pricing?
  2. What is differentiation?
  3. How might pricing provide a brand with a way to differentiate from competing brands?
  4. What type of company is Del Monte?
  5. How would you describe their brand?
  6. Why would they sell a $400 pineapple product? What is the product called?
  7. Who might represent their target market for this product?
  8. What makes its $400 pineapple product unique?
  9. Most people won’t purchase these pineapples, but how might knowing the company is selling a high-end product like this impact its brand?
  10. How might that impact consumer purchase decisions the next time they see a Del Monte product in a produce aisle next to a competing brand selling for comparable prices?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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