Competitive Edge - Sports & Entertainment Marketing News

Key PGA Tour sponsor airs frustration with state of men’s pro golf

There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing.

Click here to read the story at

Discussion Questions:

  1. What is sponsorship?
  2. Why is it important to the PGA Tour?
  3. What type of consumer might a sponsorship with the PGA Tour help a sponsoring brand to reach?
  4. What types of businesses might benefit most from a sponsorship of the PGA Tour?
  5. What is fulfillment?
  6. Why is it an important component of the sales process?
  7. What is ROI?
  8. How do sponsors measure their ROI from sponsoring PGA Tour events, and what metrics might be most important to them?
  9. Which sponsor recently aired its frustration with the state of men’s professional golf, according to this news story?
  10. Why are they frustrated?
  11. Why might they (and other sponsors) continue to support the PGA Tour despite the current uncertainties and challenges?
  12. How can the PGA Tour better address sponsor concerns to ensure their continued support and investment?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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