Marketing Currents - Business and Marketing Current Events

Nearly 80% of Americans now see fast food as a ‘luxury,’ survey says

A new study shows nearly 80% of Americans see fast food as a “luxury” and are eating it less often.

Click here to read more at usatoday.com.

Discussion Questions:

  1. What is inflation?
  2. How does inflation impact consumer prices?
  3. What factors might impact fast food prices?
  4. What is positioning?
  5. According to this news story, how have rising costs repositioned the way consumers perceive fast food?
  6. What is consumer behavior?
  7. How have rising costs at fast food restaurants changed consumer behavior?
  8. Why is it important for fast food brands to address this shift in consumer behavior?
  9. What is “surge pricing?”
  10. Why are Americans concerned about surge pricing at fast food restaurants?
  11. According to this story, should they be concerned? Why or why not?
  12. What are some fast food chains doing to draw customers back to their restaurants?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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