Marketing Currents - Business and Marketing Current Events

AI tech that gets Sam’s Club customers out the door faster will be in all locations soon


Sam’s Club has begun rolling out artificial intelligence-powered technology at select locations that confirms members’ purchases as they exit the stores.

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Discussion Questions:

  1. What type of business is Sam’s Club?
  2. What is AI?
  3. What is “verification technology” and why is it important to a retailer like Sam’s Club?
  4. How is Sam’s Club using AI to improve its verification technology?
  5. According to this story, how will the new technology impact customers?
  6. What is the customer experience?
  7. Why is it important to Sam’s Club?
  8. How might the new technology impact the customer experience?
  9. According to this story, Sam’s Club knows that its members “want a faster and more convenient shopping experience and consistently rated the wait times at the exit – especially during busy periods – as a pain point in the shopping experience.” What does that mean and how do you think they learned this about its customers?
  10. How might that explain why they invested in AI technology to speed up how quickly Sam’s Club members can exit the store?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.