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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
2.1 - Sports & Entertainment Industry

From Record-Breaking Television, Attendance And Merchandise Sales, 2023 World Baseball Classic Was A Home Run

The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide. Click here to read the story at Forbes.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
10.1 - Fan Experience

Portland Trail Blazers unveil new mascot: a Bigfoot named Douglas Fur 

The Blazers unveiled a new Bigfoot mascot Tuesday night at the Moda Center, digging up and re-imagining a forgotten relic from the past to partner with Blaze the Trail Cat for games, community events and other public appearances. Click here to read the story at seattletimes.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
11.1 - Publicity

‘Scream VI’: Behind the Chillingly Effective Marketing Campaign

His voice has become iconic and it’s never good news when he calls — but 2 million people had custom chats with Ghostface as part of the marketing campaign for Scream VI, a sign the idea rang true with fans. Click here to read the story at hollywoodreporter.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
11.1 - Publicity

This baseball team chose an exploding whale as its new identity

For four games only, the Eugene Emeralds will re-brand and become the Eugene Exploding Whales. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
11.1 - Functions of Communications

Some NHL fans are not happy about the league’s new choice for its jerseys

NHL jerseys are switching from Adidas to Fanatics, and fans aren’t happy about it.  Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
Blog

SportsBiz Madness 2023: Case Study Tournament (Opening Round Results)

SportsBiz Madness 2023: Case Study Tournament (Opening Round Results) OPENING ROUND RECAP Thank you to all the schools that participated. There were a lot of creative ideas in this opening round of the competition. While only eight teams can advance, you should be proud of the work your students put Read more…

By Chris Lindauer, 2 years03/20/2023 ago
Branding

What do Lyft and Krispy Kreme have in common? This—and consumers hate it

We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Competition

Pizza Hut Is Set to Overtake Domino’s

Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports.  Click here to read the story at thetakeout.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Branding

Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)

Fans claim that Wingstop’s ranch is so good, they’d bathe in it.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Branding

Pringles ‘March Mustache’ Packaging Spotlights NCAA Basketball Stars

Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations. Click here to read the story at packagingdigest.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago

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