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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
1.3 - Marketing Mix

Adidas has piles of Kanye West’s Yeezy shoes and no idea what to do with them — ‘If you can’t sell and you can’t destroy, what’s your option?’

During the call, an analyst pointed out the difficulties of either selling or destroying the gear, and asked Chief Executive Bjorn Gulden what Adidas’ options were for getting rid of it all.  Click here to read the story at marketwatch.com. Discussion Questions:

By Chris Lindauer, 2 years03/12/2023 ago
Differentiation

Culinary marketplace Shef whips up nationwide expansion with new funding, growth ingredients

In its quest to turn the culinary talents of passionate home cooks into small businesses, Shef, a chef-to-consumer marketplace, is now taking those efforts nationwide. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Consumer Behavior

Consumer gripes hit record levels over purchases needed ‘to get through each day’

Staffing problems in customer service and the growing complexity of essential goods and services, like cars and digital tech, have made complaints harder to resolve, survey data shows. Click here to read the story at nbcnews.com Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Branding

McDonald’s Rebranding The Crispy Chicken Sandwich Name To The McCrispy

Bye-bye Crispy Chicken Sandwich. Hello McCrispy. McDonald’s is choosing to rebrand the name of the Crispy Chicken Sandwich to the more catchy McCrispy.  Click here to read the story at foodbeast.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Business Plan

Spotify’s new design is part TikTok, part Instagram, and part YouTube

Spotify is redesigning the core homescreen of its app, trying to make it easier for users to find new stuff to listen to — and watch.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
Brand Loyalty

Hidden Valley and Van Leeuwen Release Ranch Ice Cream at Walmart 

Ranch enthusiasts have a whole new way to enjoy the creamy salad dressing. On Thursday, Hidden Valley unveiled a new collaboration with Brooklyn-based ice cream parlor Van Leeuwen: Hidden Valley Ranch ice cream. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years03/11/2023 ago
1.6 - Positioning

Powerade strives to go ‘From underestimated to undeniable’ wielding NBA star Ja Morant

Coca-Cola’s Powerade named NBA superstar Ja Morant as the face of its largest campaign to date. The work represents part of the brand’s plan to supersede its competitors in the sports drink category. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago
11.3 - Social Issues in SEM

As March Madness begins, restaurants make a mad dash to snag fans

Super Bowl is a big day for restaurants serving wings, pizza and nachos—but it’s only one day. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago
11.1 - Functions of Communications

The marketing behind the six-figure gift bags given to Oscar nominees

Since 1999, Lash Fary has been curating (very expensive) Hollywood award show gift bags via his company, Distinctive Assets—and making headlines for it. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago
6.1 - Branding

Lions planning to unveil new alternate helmet in 2023 followed by major uniform overhaul as soon as 2024

Six years after unveiling a new uniform, it looks like the Detroit Lions are at it again. Team president Rod Wood revealed this week that the Lions are planning some major uniform changes over the next two seasons. Click here to read the story at cbssports.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago

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