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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
11.1 - Functions of Communications

5 ways the PGA Tour just got better (and 3 ways it got worse!)

Change is scary. It’s usually uncomfortable. Sometimes it’s very, very bad. And sometimes it just seems that way at first. Click here to read the story at golf.com. Discussion Questions:

By Chris Lindauer, 2 years03/05/2023 ago
Brands

Rihanna And PUMA Reunite After She Previously Helped The Brand Reach Nearly $1B In Sales

Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Advertising

Wendy’s ‘Where’s the Beef?’ is back (again). Experts wonder if the TikTok generation cares

Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?”  Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Brands

Peeps flavored Pepsi makes it’s one-of-a-kind return

Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat.  Click here to read the story at guiltyeats.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Brands

Pop it yourself! AMC movie theater popcorn coming to Walmart with new at-home snack line

You soon won’t have to go to a movie theater to snack on AMC’s popcorn.  The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart.  Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Celebrity Endorsement

How KFC is working to attract younger consumers

In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!”  Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Blog

Super Bowl LVII Promotions Student Competition – Winning Entries!

In conjunction with Super Bowl LVII, Sports Career Consulting hosted a student competition with a focus on developing a fundamental understanding of the concept of promotion. Students were tasked with the development of a point-of-purchase promotional display representing a consumer goods brand tied to Super Bowl LVII. Nearly all of Read more…

By Chris Lindauer, 2 years02/28/2023 ago
3.1 - Broadcast Rights & Ratings

Major League Soccer’s Most Valuable Clubs 2023: LAFC Is The First Billion-Dollar Franchise

At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
3.1 - Broadcast Rights & Ratings

Warner Bros. Discovery is getting out of the RSN business, looks to transfer ownership and media rights to teams

Warner Bros. Discovery is getting out of the RSN business, and they’re not wasting any time in doing so. Click here to read the story at awfulannouncing.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
1.6 - Positioning

Nintendo is creating an entertainment empire, and it all starts with Mario

Over the last few years, video games have penetrated pop culture in a big way. Everyone seems to want a piece: the most popular franchises, like Halo, The Last of Us, and League of Legends, all have hit TV shows, while Netflix is trying to make gaming a pillar of its future. Click here Read more…

By Chris Lindauer, 2 years02/26/2023 ago

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