Around the Horn: March 1st

Turns out the crash that delayed the Daytona 500 on Monday night gave Tide a great opportunity to connect with the most brand loyal fans in all of sports.  According to a report from bizjournals.com, the fire and subsequent cleanup effort (requiring nearly 2 hours in which Tide detergent was used to mop up the spill) provided the brand with $8 million in free exposure.  Why free?  Because Tide has not been an official sponsor of NASCAR since 2006…

As part of the NBA’s “Noche Latina” event (in celebration of Latin heritage), the Orlando Magic will debut “El Magic” uniforms for 3 home games in March.  “Los Bulls”, “Los Lakers”, “Los Suns”, “Los Spurs”, “El Heat” and “Nueva York” are among those also participating in the month-long event.  According to a report last year from nba.com, hispanic fans comprise 15% of the league’s overall fan base.

The discussion of emerging sports has been a hot topic within industry the last few years…but Ultimate Taser Ball?  Check this “shocking” story from Huffington Post about a new sport that is apparently gaining steam…