I think it is safe to say Carly Rae Jepsen has taken the world by storm. Â Her hit single, Call Me Maybe,Â enjoyed the top spot on both The Billboard and Canadian Hot 100 and went to number-one in Australia, Ireland and the United Kingdom. Â It has also sold nearly 7.5 million copies to date. Â The song’s video has over 225 million views on YouTube.
While the pop star’s success is nothing to sneeze at, it also isn’t something we haven’t seen before. Â Plenty of artists have enjoyed commercial success on par with Jepsen. Â I’m not so sure, however, that we’ve seen the sports community gravitate to a song like this, particularly from a social media perspective.
Consider all the places “Call Me Maybe” has popped up in recent months. Â Back in July, the USA swim team’s parody of Jepsen’s video quickly went viral just two days before the London Games, amassingÂ more than 3.5 million views in just a few short days (including 600,000 views in just 24Â hours). As of this posting, the video has been viewed almost 8 million times. Â The Harvard baseball team’s rendition of the video has been viewed nearly 16 million times and the Miami Dolphins cheerleaders’ version has over 11 million views. Â The mascots of the Big 10 conference have a parody of the video on YouTube, so does Finland’s women’s basketball team. Â Even the Pittsburgh Steelers released a version of the video during training camp. Â Based on the viral success of all these videos, it is safe to assume the tributes won’t stop anytime soon.
The question is, who benefits most from all the parodies? Â The athletes/teams from all the publicity or Jepsen?