Infographic – Sports Franchise Values

As a follow up to one of our previous posts, we commissioned Curvity Design to create an infographic to demonstrate the risk vs. the reward in purchasing a professional sports franchise (including the Forbes’ evaluation of team value at or near the time of the team’s sale).  Hope you enjoy the results!  Thanks to Laura Bennett at Curvity Design for developing the graphic…great work Laura!  Follow her on Twitter at @curvitydesign.  She is also on Facebook at facebook.com/curvity and her website is www.curvity.com.

Also, many thanks to our blog manager, Griffin Booth, for his efforts in researching data for this infographic.  You can also see his previous post on the topic (“How Accurate are Forbes Franchise Evaluations?”) by clicking here.

Not pictured in the infographic is the current tug-of-war for the rights to the NBA’s Sacramento Kings franchise.  Reports suggest the franchise could be sold for upwards of $500 million, while Forbes currently puts a $525 million valuation on the team.  The current owners of the franchise paid just $156 million for the Kings in 1998.

Griffin Booth is in his first year as Sports Career Consulting’s Blog Manager.  He is a recent Washington State University graduate where he majored in communications with an emphasis in broadcasting.  Booth began his career as an intern with sports radio 950 KJR in Seattle where he was responsible for managing the show’s podcasts.  He later gained experience as a news anchor, producer, and reporter for Cable 8 news in the greater Pullman area. In addition to his role with Sports Career Consulting, he is currently an intern with Washington State University’s Cougar Athletic Fund, helping to raise money for student-athlete scholarships.  Born and raised in Seattle, Booth is a huge fan of all Seattle sports. For any questions, comments, or feedback please feel free to contact Griffin by email at gbooth206@gmail.com.  You can also follow him on Twitter @gbooth6.

 

Twitter in the Sports & Entertainment Classroom

Today’s post comes courtesy of Griffin Booth, Sports Career Consulting’s blog manager in an informal interview with Mr. Ryan Durrett, the sports and entertainment marketing teacher at Lake Oswego High School in Oregon as we take a closer look at using Twitter as an educational tool.  Be sure to follow SCC @sportsbized and @BizDRett!

SCC:  Thanks for taking some time to share some of your best practices with us Ryan.  If you don’t mind me asking, how long have you been teaching?

RD: I started teaching marketing seven years ago at Lake Oswego High School, eventually  helping to integrate a sports marketing class into the curriculum.  I also teach advertising, advanced marketing, and AP economics.

SCC:  How do you use Twitter as an instructional tool?

RD:  I started using Twitter about two years ago for my sports marketing class because sports and entertainment brands, specific artists, entertainers, athletes…they are all on there.  It is a huge media outlet for all of them and provides them with a great platform for connecting with fans (consumers).  I felt that, if that is where the industry is, that is where we need to be as well.

I primarily engage students by re-tweeting current events/developments within the industry and by looking for relevant stories that might be help illustrate some of the concepts we have explored in the classroom.

Students are always active with social media platforms. If you can have them have in contact with sports and entertainment marketing outside of classroom, that’s just more teaching for them beyond the normal class period.

Continue reading

Super Bowl XLVII by the Numbers

Today’s post comes courtesy of Griffin Booth, Sports Career Consulting’s blog manager.

The infamous “blackout” of Super Bowl XLVII could not keep the game from making history. Besides the drama provided by the game itself, (which included a dramatic comeback that fell just short for the 49ers), many factors suggest the Big Game was a big success. From a very popular halftime performance to an insane amount of money spent at the sports book, the Super Bowl goes far beyond the the game of football. Lets take a look at Super Bowl XLVII by the numbers for some specific examples…

1: According to Nielsen, CBS’ coverage of Super Bowl XLVII reached a total audience of 164.1 million viewers, making it the most-viewed show in U.S. television history, just barely edging out last year’s Super Bowl ratings.

46.67 Million: Number of instances of social media engagement during the Super Bowl. That number is up a substantial amount from last years Super Bowl that counted 17.4 million instances of social media engagement.

24.1 Million: Amount of Tweets alone submitted during the Super Bowl game. However, two of the most trending topics had nothing to do with the game itself.

250%:  The Holiday Inn Express Harvey-Marrero, which is less than 10 miles from the stadium, had last-minute room accommodations available for $510 a night, according to Hotels.com. Rooms are available this weekend for $145 per night, a 250% increase for Super Bowl weekend.

Continue reading