Sneaker Wars & the NCAA Tournament

Today’s post comes courtesy of Griffin Booth, Sports Career Consulting’s blog manager.  CONGRATS again to Griffin for being accepted into Major League Soccer’s sales academy.  I know you will do very well and would like to wish you the best as you continue to pursue your dream job!

Nike once again headlined this year’s NCAA men’s basketball tournament as the leading outfitter of participating teams. Nike and its affiliated brands sponsored 52 of the 68 teams in the field, equaling the same number as last year’s tourney. The breakdown shows that 44 teams wear Nike jerseys, while 5 schools represent Jordan. In shoes, 47 schools wear Nike, while 5 schools rock the Jordan Brand. Colorado State, Southern, and Western Kentucky are the three schools that wear Nike shoes, but represent Russell as the sponsor in uniform. In terms of the schools represented by Jordan (North Carolina, Marquette, Georgetown, California, and Wichita State), the brand got some nice exposure with all but one of their teams advancing to the field of 32, unfortunately their top seeded team (Georgetown) suffered one of the biggest upsets of the tournament.

13 schools in this year’s tournament represented Adidas. Adidas took a unique approach in terms of uniform style as well, which has drawn a lot of attention. This year, Adidas bucked the traditional approach to uniform design by creating jerseys with not only sleeves, but also with camouflage-patterned shorts and extremely bright color jerseys. The AdiZero jerseys have received a lot of negative national attention so far, and it will be interesting to see if they are talked about throughout the tournament.

Under Armour is a brand that has been trying to “spread its wings” into other categories, recently working to make a play for a slice of market share in the basketball market. Schools like  Maryland, Texas Tech, and Utah are examples of big time program football schools that are sponsored by Under Armor. However, in this year’s tournament, Under Armor represents only La Salle, South Dakota State, and Temple.  However, La Salle has become one of this year’s “cinderella” teams, providing a nice boost in exposure for the UA brand while Temple performed admirably pulling out a first round upset and giving the #1 seed Indiana a scare in the field of the 32, nearly advancing to the sweet sixteen.

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The Latest Viral Dance Craze

Today’s post comes courtesy of Griffin Booth, Sports Career Consulting’s blog manager.  CONGRATS to Griffin for being accepted into Major League Soccer’s sales academy.  I know you will do very well and would like to wish you the best as you continue to pursue your dream job!

Back in August, SCC featured a blog post about how the song “Call Me Maybe” by Carly Rae Jespen took over music entertainment. Her video became so catchy and popular that many athletes imitated the musician’s performance by creating video parodies. The commercial success generated by the video resulted in success within many social media outlets. Another song recently went viral on social media and took the world by storm. However, the latest trend has gotten even more viral then “Call Me Maybe” and even taken out “Gangnam Style”. Yes, we are talking about “Harlem Shake.”

Once the Harlem Shake hit the Internet scene in early February, its popularity and growth in social media markets has been exponential. The song itself reached the number one spot in the US billboard top 100, as well as reaching the number one mark in both Australia and New Zealand. While there are many different parodies of the Harlem Shake video, I want to primarily focus on how it has affected the sports scene. From NBA to NASCAR, the Harlem Shake has had an impact many segments of the sports industry. Here are a few examples of this video has crossed over to the sports world.

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High School Sports Marketing 101

The following guest post comes courtesy of Joe Barcellos, Athletic Director at Los Banos High School in California.  Joe has done an outstanding job the past several years marketing, promoting and branding the high school athletics program at Los Banos.  He has been kind enough to share some of his experiences with our readers on our blog click here for more info. Thanks Joe and keep up the great work!

First some quick background….I am in my 23rd year of teaching, which I spent the first 21 also coaching. I have coached sophomore football, sophomore basketball, sophomore softball and varsity basketball all for the same school I went to and town I grew up in.  During my time as varsity basketball coach I utilized a lot of various fundraisers for my team which was really my only ‘stab’ at marketing my team. I became athletic director three years ago and one of the first things that crossed my desk, or maybe it was an email, was this conference called “High School Sports Marketing Summit” hosted by Chris Lindauer with Sports Career Consulting. It looked interesting (and it was in Vegas) so I figured why not…..the rest is history!

While at this conference I learned so much from Chris, his presenters, and others in attendance that I utilize today and have started my quest to learn as much as I can about ways to market my athletic program and raise money. Many of the things I learned at that first conference, I attended the second one in Portland as well, I still use and implement today. Handwritten thank-you notes, how to brand your product, how to promote your events, game operations, rate cards and social media to name a few. I have been fortunate enough to do this all at the school where I graduated from so many years ago and where I bleed cardinal and gold!

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