Bobbleheads with a twist

Bobblehead promotions have been around for more than sixteen years but they won’t be going away anytime soon.  Giveaways featuring the quirky nodding dolls are still the most popular promotion among sports teams everywhere.  In fact, ESPN reported that the 2015 Major League Baseball season included a whopping 121 different bobble giveaways, ranging from a “talking” Harry Doyle (Bob Eucker’s character from the film ‘Major League’) to a Jonathan Lucroy doll with a green light saber in his hand on “Star Wars” night in Milwaukee.

Speaking of bobblehead dolls and Milwaukee, a “Bobblehead Hall of Fame and Museum” is slated to open in 2016 in the downtown area.  According to its website, it will be a “high-quality museum with the world’s largest collection of bobbleheads and will feature dozens of exhibits related to the history of bobbleheads, making of bobbleheads and much more.”

One of my favorite variations of the popular giveaway is a bobblehead that commemorates a specific moment.  One that captures a moment and pays tribute in a fun and unique way.  A great example is an upcoming promotion hosted by Georgia State University when the men’s basketball team will distribute bobbleheads that replicate the moment the team’s head coach fell off his chair during one of the more memorable moments of last season’s March Madness.  Promotions like these go above and beyond the traditional bobblehead by connecting a promotional item to an event that invokes memories and connects fans to the emotions they felt “in the moment.”

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Now THIS is a “Theme Night”

This is great!  Georgetown Hoyas soccer will host a “Dumb & Dumber” theme night…pretty unique.  I love the idea of a spin-off from a popular comedy film like this, so much potential and fun way to generate some excitement for a home game.

Some of the film tie-ins as part of the promo include:

  • Salt shaker toss
  • Big Gulp giveaway
  • Announcing starting lineups in an Australian accent

Love it.  If only they were serving “shrimp on the barbie” as a concessions item…

Infographic: Business of College Sports

Umbel published a pretty cool infographic today that examines the top teams, sponsors and brands in college football today.

In addition to providing a nice snapshot of the big numbers that drive the business of college sports, the infographic provides some additional findings that might spark a fun and worthwhile conversation in class.

  • Eminem is the most popular musician on social media among college sports fans (and Katy Perry is most popular at UCLA and Arizona State University)
  • More than a third of college sports fans like eating at Subway
  • Auburn University in Alabama has the largest digital screen of any college sports stadium. At 190 feet x 57 feet (10,830 sq ft), their screen is two-thirds the size of a football field. Texas A&M had the second largest screen measuring 163 feet x 47 feet (7,661 sq ft) which is about half the size of a football field.
  • Nike will pay $169 million to sponsor the University of Michigan’s team uniforms – That’s what it costs to buy about 1 million college team’s football jerseys
  • Total college sports sponsorships for the 2014-15 season was $1.1 billion, an increase of 6% from the previous season. That’s almost equal to the GDP of small island nations like Antigua and the Solomon Islands.