Infographic: How are sports marketers targeting the female demographic?

Lately sports marketers have not been shy in their efforts to target female fans and for good reason.  Women now constitute at least 30% of the fan base for all of the “big four” professional sports leagues in the U.S. and 46% of Super Bowl viewers were female.

To provide a closer look, the fine folks at UNC Kenan-Flagler’s Business School put together a fantastic infographic offering a quick look at ways brands are working to engage female fans.  For more analysis, check out this story on forbes.com from Kristi Dosh (and follow her on Twitter @sportsbizmiss).

Super Bowl 50 Student Competition Winner!

Congrats to Kirk Helferich’s sports marketing class at Kent Career & Technical Center in Grand Rapids for winning our POP display competition!

Students were tasked with developing a point of purchase display representing a consumer goods brand with a Super Bowl 50 theme. We received a number of really impressive ideas but the students at KCTC stole the show.

Here’s how the students tackled this project (pun intended) via Mr. Helferich:

They started trying to use resources in the room. I told them I could buy some pop, but not enough to make it look great. One of the students called Coke and a store had just returned a few football related signs. So I drove down and they threw in a few shirts for students. They made a SB trophy but thought it looked like a massive baked potato (see pic at end of video) so they kept searching. A few watched some videos on photoshop to learn background removal, and then they went crazy on finding backgrounds they liked. They impressed me with how they solved problems when conflict arose, and with teamwork. It was a great time for this project as things start to drag between Xmas break and spring break.

Way to go guys.  We are sending some prizes your way!

NFL Jersey Sales

Think fast: which NFL player sells the most jerseys in Hawaii?  Titans’ standout rookie QB Marcus Mariota (who originally hails from Hawaii)?  Nope.  The most popular jersey in Hawaii is actually Seahawks’ star Russell Wilson.

That is just a sample of some of the data provided by Dick’s Sporting Goods.  See what other interesting information your students uncover by reviewing the following graphics in class…

Super Bowl 50 #SportsBiz Recap

While the majority of football fans today will discuss the possibilities of Peyton Manning riding off into the sunset, favorite commercials and the halftime performances, marketers are busy analyzing the overall impact on brands.  So, which brands won the Super Bowl?  Here is a recap of what the experts are saying about the performance of advertisers, sponsors and social media campaigns…

 

Ad Winners & Losers

Adweek’s top 5 commercials from Super Bowl 50:

  1. Jeep
  2. T-Mobile
  3. Audi
  4. Heinz
  5. Doritos
AdWeek also examined which Super Bowl ads “resonated” with viewers.
Click here to see which spots created the most chatter.

USA Today’s “AdMeter” winners:

  1. Hyundai “First Date”
  2. Heinz “Weiner Stampede”
  3. Doritos “Ultrasound”
  4. Doritos “Dogs”
  5. Hyundai “Ryanville”
More from USA Today AdMeter…click here to see the voting for most underrated spots from Super Bowl 50, the top five worst ads and much more.
Postano.com tracked the “performance” of the Super Bowl commercials and offers a fantastic breakdown (and some cool graphics) of Sunday’s ads.  Click here to view the analysis as well as every single ad from the big game.

Super Bowl 50 by the Numbers

You just have to love the Super Bowl, especially if you teach sports marketing!  The “Big Game” creates such a fun environment for teaching some of the fundamental marketing principles that drive the business of sports and entertainment.

Looking for a current and relevant way to illustrate the concepts of supply and demand or economic impact? Need a discussion starter on the concept of ambush marketing or sponsorship?  How about advertising, ticket sales or merchandising?  Endorsement?  Promotion?  This look at the Super Bowl “by the numbers” has you covered.  Enjoy the “Big Game”!

$35 Million

According to moneynation.com, estimates put Cam Newton’s career endorsement earnings thus far at $35 million.  Newton’s endorsement portfolio includes brands like Under Armour, L’Oreal, Dannon, Beats By Dre and Carolinas Medical Center (among others).

$12 Million

Peyton Manning earned $12 million in endorsements last year alone.  According to Forbes, Manning was the NFL’s top pitchman in 2014 thanks to partnerships with companies like Buick, DirecTV, Gatorade, Nationwide and Papa John’s.

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