Season 2: SCC Fantasy Football / Sports Marketing Challenge!

We (Sports Career Consulting) are excited to announce season two of our fantasy football competition featuring a number of our member schools.  Our goal is to create an engaging, interactive educational environment in our sports marketing classrooms.  This year, we have 30 schools competing representing 13 different states so we expect some big things from our students this year as they work to unseat last year’s champs from Indian River High School in New York.

Again this year, students will first be challenged to draft a team based on a “salary cap” to demonstrate a basic understanding of finance. Each team will then earn points throughout the season via player performance AND a series of weekly “sports marketing challenge” activities issued by the league office (Sports Career Consulting).  Each challenge is designed to encourage student development of sports business strategies for their “franchise” in several key areas, including:

  • Finance
  • Branding
  • Stadium/Facility design & management
    • The Fan Experience
  • Marketing
    • Promotions and digital marketing
  • Ticket Sales
  • Sponsorship
  • Understanding the consumer & the marketplace
  • Public Relations / Community Relations / Fan Relations

After reviewing each franchise’s weekly submission, points will be assessed by the league office, ultimately impacting each team’s position in the standings.  The weekly sports marketing challenge activities will have just as much (if not more) impact on overall points than player performance so students will be encouraged to develop a sound strategy before submitting their ideas!

We will be posting the standings each week on our blog so stay tuned!

How College Sports Fans Engage (Infographic)

What is Fan Engagement?

As the business of sports and entertainment evolves, marketing professionals are continuously searching for ways to cater to the changing dynamics of fandom.  Today’s fan craves not only more access but immediate access.  For sports marketers, this is a good thing, but it does not come without its challenges.

In a landscape that now features more sports and entertainment options than ever, building a relationship with fans becomes critical for sports or entertainment properties.  This is where fan engagement comes in.  Whether through specific promotions, social media or game day experiences at the venue, engagement efforts help sports and entertainment properties build and maintain interest in their product.

Like any successful business, properties like the NCAA and its affiliated athletics programs must have a feel for consumer behavior.  Understanding how fans are engaging will ultimately help them create successful strategies for reaching and interacting with consumers.

Engaging College Sports Fans (Infographic)

GoHopscotch.com recently published some interesting statistics that shed some light on how college sports fans engage.  According to the study, fans are twice as likely to watch games on TV than attend in person and Facebook is still their social media platform of choice.  HopScotch created an interesting infographic that shares some of this data and is also offering a free e-book for download that compiles the survey results.  Click here for a link to the HopScotch website.