SCC FFL Sports Marketing Competition – Community Relations Project Point Distribution & Current Standings

We have a new leader atop the standings of our fantasy football sports marketing competition!  Congrats to the students in Lee Geffert’s sports marketing class at Richardson High School in Texas for jumping atop the standings this week.  With games this weekend and points from two challenges remaining, there is still a lot of season left!

We were all blown away by the overall level of concept application as it relates to the sports marketing challenges. It is evident that you all are doing a marvelous job connecting this fantasy football project with the core concepts from the curriculum so kudos to you all. Keep up the great work!

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SCC FFL Sports Marketing Competition – Branding Project Point Distribution & Current Standings

Congrats to the students in Julie Eckhart’s sports marketing class at Westosha Central High School in Wisconsin for maintaining their spot atop the standings in SCC’s fantasy football sports marketing competition.  However, Kristen Torkelson’s students at Bend Senior High in Oregon are just a few points behind with Karen Russo’s class at Hinsdale Central in Illinois in a close third place.  Last season’s champs from Indian River High School jumped into fourth place with John Robinson’s class at Sycamore High School in Ohio rounding out the top five.  There are three crucial sports marketing challenges in play along with a few more weeks of potential points from each team’s fantasy football team so we expect a photo finish!

Overall, ALL of our participating schools have done a fantastic job with this project.  The responses to our sports marketing challenges thus far have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges!  Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

That said, the results are in and points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2).  Updated standings are below as well as a few individual “shout outs” for their ideas behind franchise branding strategies. Continue reading

Believe to Achieve

We are excited to re-post a blog entry from two years ago featuring one of my favorite people, Mr. Howard “H” White, in the lead up to our 9th Annual “Believe to Achieve” conference.  The event is hosted by the Jordan Brand on campus at Nike’s World Headquarters in Beaverton, Oregon and will take place on November 8th.  Sports Career Consulting is proud and honored to again partner with “H” to offer this amazing opportunity for high school business and marketing students.

“H” is a long time industry exec with an amazing track record of success at Nike, Inc. and the Jordan Brand.  In addition to all his accomplishments in business and in life, “H” has mentored and inspired many people over the years (myself included).  To hear more of his stories (and he has a lot of them), I highly recommend picking up a copy of his book, “Believe to Achieve:  See the Invisible, Do the Impossible”. Click here to purchase your copy on 

Life’s Simple Lessons
By Howard “H” White, Vice President, Jordan Brand

I’m the Vice President for the Jordan Brand, a division of Nike Inc., and a graduate of the University of Maryland where I played basketball. I’m from Hampton, Virginia and was an All-American in High School even though I didn’t start playing basketball until the 9th grade. That was when I switched schools to attend a pretty much all white junior high school. I’d left an all black school to attend it. I was following a girl there and it was the only reason that I went to the school. That in itself isn’t a big deal but will give you some context as to why I’ve become the person that I’ve become. There are a lot of people that fancy the idea of becoming an executive at a major company. Being a VP at Nike and the Jordan Brand has been the experience of a lifetime. I was always a decent student. People always ask me what I studied in school. What direction should they take to get to my position or a position like mine? Most people want to be a big wig or a big shot at a fun company. I’ve spent a lot of time over the years with famous athletes that most think are great. I’ve mentored the likes of Michael Jordan, Charles Barkley, Deion Sanders, Moses Malone, Cynthia Cooper, Tiger Woods and many others. How did I get here?  Stick around and let me share a few simple life lessons…

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