Every year, sales of consumer goods like soda, snacks, pizza, chicken wings, avocados, beer and even televisions spike in the week leading up to the Super Bowl. Â Not coincidentally, vendors work with supermarkets around the country and go all out to create elaborate point-of-purchase displays. Â Here are a few classic examples of ways brands have demonstrated some creativity in an effort to capture some Super Bowl hype and connect with fans.
Each year, thousands of film fans flock to Park City, Utah for the Sundance Film Festival. Â Last year, theÂ Sundance Institute announced that the event generated $143.3 million in overall economic activity for the cities of Ogden, Sundance and Park City and a gross domestic product of $72.5 million in the State of Utah. Â They also reported an estimated value of publicity generated by the event to be nearly $100 million in 2016, a new record for the annual event. Â The following infographics present some interesting facts about the event that could help spark a fun conversation in your classrooms about everything from economic impact and publicity to sponsorship and industry trends. Â Enjoy!
ClickÂ hereÂ to view the full version (and higher resolution) of the 2016 version of the Sundance infographic on SCC’s Pinterest page.
ClickÂ hereÂ to view the full version (and higher resolution) of the 2015 version of the Sundance infographic on SCC’s Pinterest page.
ClickÂ hereÂ for an interactive infographic illustrating the event’s history from sundance.org.
ClickÂ hereÂ for the economic report released by the Sundance Institute breaking down last year’s economic impact on the area from sundance.org.
Like any other industry, technology continues to have a profound impact on sport. Â Tech has improved everything from the viewing experience at home to the actual product on the field. Â This infographic from visualistan.com examines the influence of tech on the future of sport.
After reviewing the infographic in class, ask your students some questions relating to the sport product and how tech will impact those products over time. Â Some suggestions:
- What is the sport product? Â What are some examples?
- What are some examples of different segments of the sports industry?
- Can you think of a specific example of how technology has impacted you personally as a sports consumer?
- How will technology continue to impact the sport product in the future?
- Can you think of other examples of tech that have influenced the sports industry not identified in this infographic?
- While there are obvious advantages to technology in sport, can you think of any disadvantages?
Click here to download a high resolution version of the infographic from visualistan.com.