Fandom is a curious thing. Â In sports, we see it at varying levels. Â Fandom has, on occasion, driven people to engage in some rather irrational behavior. Â Why else would anyone tip over police cars or start fires in the street because their favorite team just won a championship? Â Fandom can also foster positive behavior. Â It can bring people together. Â If only for a few hours, people can set aside their differences and embrace a sense of togetherness, cheering for one common, collective goal…this is one of the reasons we love sports.
When it comes to the Super Bowl, fandom represents itself on many different levels. Â Some viewers won’t be sports fans at all, just watchingÂ to enjoy the company of friends and family and talk about commercials. Â Others will dress head to toe in their favorite team gear, right down to their socks and underwear. Â According to the latest infographic from WalletHub, 20% of football fans would even skip the wedding of a close friend or family member to see their favorite team live in the Big Game. Â 19% would skip the funeral of a loved one while 15% of those fans surveyed suggested they would skip the birth of their child. Â #Fandom at its finest! Â Enjoy the Super Bowl!
For those interested in discussing in class, here are a few ideas for conversation starters:
- What is “fandom” and what factors might influence the varying levels of fandom?
- Why is fandom important to sports and entertainment marketing professionals?
- Why might the city of Houston want to host the Super Bowl?
- Why do companies want to be associated with the Super Bowl? Â How can they connect their brands to the Big Game?
Click here to view the completeÂ “fun facts” infographic in higher resolution from WalletHub onÂ SCC’sÂ Pinterest page.