The Social Sixteen (Infographic)

Last year, the North Carolina men’s basketball Twitter account had 303,000 followers when they advanced to the Sweet Sixteen.  This year?  Nearly 575,000, an impressive increase to say the least.  Even more impressive is the increase seen by their rival Duke who enjoyed an astonishing 503% increase from last year at this time. While the Blue Devils were stunned by South Carolina and eliminated before they could reach the Sweet Sixteen, a million new Twitter followers in the last year might serve as a nice consolation prize.

But where do the rest of the teams remaining in the NCAA Tournament stack up?  This infographic, created with the help of sports marketing students from Helena High School in Montana, provides a nice summary as we gear up for the Sweet Sixteen!