“Final Four” CompetitionÂ Recap
After receivingÂ almost 75 entries forÂ Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we are left withÂ just two teams. Â The championship round is set. Â
In the Final Four round, our competitors were asked toÂ identify and cater to a niche market with the development of a new app. Â We encouraged students to harness their entrepreneurialÂ spirit and build an app that would excite sports enthusiasts.
Each of the teams did a fantastic job meeting the evaluation standards for this particular case, demonstrating a clear understanding of sports business concepts like niche markets and distribution. Â However, the two teams that prevailed managed to gain a slight edge byÂ finding unique angles to connect with consumers and presenting compelling cases for monetizing app development and marketing strategies.
The case we distributed for the championship round challenges students to review and analyze the current market position of a sneaker brand that has struggled in the past three months. Â In addition to creating a SWOT analysis, each team will be required toÂ create a strategic plan for getting the brand back on track. Â We can’t wait to see what they come up with and look forward to sharing the results… Continue reading
The good folks at WalletHub recently released another great #sportsbiz infographic, this one with some fun facts behind this weekend’s Boston Marathon. Â Organizers of this year’s race also released an infographic, giving us the numbers behind one of the most iconic sporting events in the world.
“Elite Eight” CompetitionÂ Recap
As SCC’s case study competitionÂ moved into the head-to-head tournament round, remaining teams were asked to create a fan engagement strategy for the Northwestern men’s basketballÂ team. Â Following the most successful season in the program’s history, students were tasked with the goal of leveraging the team’s on-court success to boost ticket sales, merchandise sales and sponsorship through fan engagement.
We were really impressed with all of the entries as each team demonstrated a very clear understanding of all the sports business principles outlined in this particular case study. Each team presented a very compelling call to action for fans through social activations, sponsor engagement and advertising campaigns. Â Those who advanced, however, did the best job focusing on developing strategies for theÂ off-season that would continue to tap into the momentum created by the Wildcats’ fantastic 2016-17 season.
While we’re sad to see four more outstanding student groupsÂ eliminated from our competition, we are looking forward to seeingÂ what the remaining teams bring to the table in response to our third case study. Â The tournament’s nextÂ case study challenges students from an entrepreneurial perspective so it will be exciting to see what they come up with. Â Stay tuned! Continue reading
Opening Round Recap
We received 72 entries from student â€œteamsâ€ participating in our inaugural case study competition and couldnâ€™t be more impressed with the submissions.Â Tasked with the development of a promotions plan that would help a new minor league baseball franchise based in Madison, Wisconsin reach a goal of 85% stadium capacity for the season, the student response was incredibly impressive.Â Students demonstrated a clear understanding of the important role ticket sales play in the financial viability of a minor league franchise, and how promotion and fan experience impact the teamâ€™s ability to sell.
We had a number student teams that submitted particularly impressive responses to the first case study.Â Unfortunately, only eight could be selectedÂ to advance to our â€œelite eightâ€ round of the competition where the tournament shifts to a â€œhead to headâ€ format. Â Of course, selecting just eight teams from our pool of entries was extremely difficult.Â It was very evident that students put forth a lot of effort in creating their responses to the first case study, including a lot of background research on the Madison market, including local businesses and city/community traditions and history.Â For example, a number of teams named their franchise the â€œMadison Flamingosâ€, a reference to Madisonâ€™s â€œofficial city birdâ€, the yard flamingo.Â I grew up in Madison and didnâ€™t even know that!Â We also saw a number of teams incorporating either cheese, cows, capitals (Madison is the capital city of Wisconsin) or popular area lake fish (Walleye, Pike, Muskies and Sturgeon) into team names, further demonstrating that the students did their homework on the Madison area.
As we evaluated each entry, it was fun to see the creativity behind all of the ideas for promotions, but ultimately we had to select the entries that best metÂ the criteria establishedÂ in the assigned case study.Â One of the most critical elements (in addition to offering creative and unique promotion ideas) was to provide a clear strategic planÂ for how promotionsÂ would help the franchise bottom line, specifically by meeting attendance goals.Â Those who communicated the best and most viable strategies were the teamsÂ selected to advance to the “Elite Eight” round.
However, we did want to acknowledge a few teams that were on the outside looking in. Â We referred to that group of entries as our “Sweet Sixteen”. Â Eight of theÂ â€œSweet Sixteenâ€ teams were so close to moving on in the competition to the next round that we felt they deserved some recognition.
As we look ahead, eight teams will compete head to head for the chance to advance to the SportsBiz Madness Final Four.Â The teams were not seeded.Â Names were drawn from a hat and added to the bracket accordingly.Â We canâ€™t wait to see what the students come up with as a response to the next case study as they are asked to create a fan engagement strategy for a college basketball program during the offseasonâ€¦ Continue reading