Sports Career Consulting, LLC
Attn: Summer Design Academy
236 NW Evensong Place
Portland, OR 97229
Click here for pictures from previous academy events at Nike.
Click here for a brief video clip from a previous design academy.
REGISTRATION DEADLINE:Â Â JUNE 19TH (or until registration is full)!
Thanks to John Hollow’s sports marketing students at Helena High in Montana for sharing this information…it provides a great look at the value of sponsorship, particularly in the case of high profile events like the Kentucky Derby.
Over 150,000 people visit Churchill Downs every year for the event with another 15 million fans tuning in to watch on TV, making it one of the most valuable properties in all of sports for marketers looking for brand exposure. Â
Billed as the “fastest two minutes in sports”, it is important for sponsors to find opportunities for impressions both pre and post-race to boost their return on investment. Â One way companies can do this is to sponsor individual jockeys, rather than the event itself. Â As you’ll see in the infographic, this can result in great value for sponsoring brands.
So how did marketers fare at this year’s Kentucky Derby? Â Check out this nifty infographic with some great data from Apex Marketing Group (@ApexMGAnalytics on Twitter) to see!
Championship Case Study Recap
After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we finally crown a champion.
The case we distributed for the championship round challenged students to review and analyze the current market position of a sneaker brand that has been struggling. In addition to creating a SWOT analysis, each team was required to create a strategic plan for getting the brand back on track.
Both teams submitted a thorough analysis, recognizing the brand’s current strengths, weaknesses, opportunities and threats.  In the end, it was a photo finish…we had to request additional evaluation from a few industry friends at Nike and Columbia Sportswear to help determine a winner (thanks for your feedback guys).  Ultimately, what set the winning entry apart was the presentation of a long term vision for the brand, demonstrating an ability to look at the big picture.  It was a tough decision, but congratulations to Continue reading