Congrats to the students in Nicole Rusch’s class at Pine Island HS in MinnesotaÂ for currently sitting in first place in SCC’s fantasy football sports marketing competition. Aided by a strongÂ response to the first sports marketing challenge (development of a sports marketing plan), they look to build momentum as we head into weekÂ two of our competition. Â Jason Koch’s classÂ atÂ Carl SandburgÂ High School in Illinois isÂ inÂ second place while Shawn Perez’s students atÂ Heritage HS in Washington are in a closeÂ third.
We also have a few shout outs for individual schools in recognitionÂ of their responses to the first sports marketing challenge.
We (Sports Career Consulting) are excited to announce season threeÂ of our fantasy football competition featuring a number of our member schools. Â Our goal is to create an engaging, interactive educational environment in our sports marketing classrooms. Â This year, we have over 30 schools competing representing 16 different states so we expect some big things from our students this year as they work to unseat last year’s champs fromÂ Hinsdale Central High School in Illinois.
As part of our competition, students will first be challenged to draft a team based on a â€œsalary capâ€ to demonstrate a basic understanding of finance. Each team will then earn points throughout the season via player performance AND a series of weekly â€œsports marketing challengeâ€ activities issued by the league office (Sports Career Consulting). Â Each challenge is designed to encourage student development of sports business strategies for their â€œfranchiseâ€ in several key areas, including:
- Stadium/Facility design & management
- Promotions and digital marketing
- Ticket Sales
- Understanding the consumer & the marketplace
- Public Relations / Community Relations / Fan Relations
After reviewing each franchiseâ€™s weekly submission, points will be assessed by the league office, ultimately impacting each teamâ€™s position in the standings.Â The weekly sports marketing challenge activities will have just as much (if not more) impact on overall points than player performance so students will be encouraged to develop a sound strategy before submitting their ideas!
We will be posting the standings each week on our blog so stay tuned!