SCC FFL Current Standings – Challenge #5 Point Distribution

With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our third annual sports marketing competition, the standings have been updated as we head into the Thanksgiving Day NFL games.  It is shaping up to be a wild finish!

One of our favorite things about this competition is seeing not only how well our students grasp fundamental sports business concepts, but the effort, enthusiasm and creativity that goes into each response to our sports marketing challenges.  One of the best challenges for demonstrating that creativity is the ticket sales, promotion and sponsorship challenge…and the students did not disappoint, incorporating elements from three different chapters of our textbook while demonstrating an understanding of the importance of the sales and service function in managing a professional sports franchise.  There were so many unique and fun ideas.  We also loved seeing the mock-ups of actual tickets that their franchise would be distributing to fans…several pretty cool designs this year!

There were some great giveaway ideas as well…here were a few favorites:

  • South Texas Wranglers:  Gym memberships for the New Year’s Day game to help fans follow through with their resolutions
  • Orlando Ducks:  Ducks branded Bose mini-bluetooth speakers (Bose is a sponsor)
  • Alaska Avatars:  Team branded Knit wool caps sponsored by North Face
  • Alabama Everglades:  Replica Super Bowl rings celebrating their championship from the previous season
  • Boise Spuds:  NFL Play 360 / Spuds branded eye black stickers for kids under the age of 14 (would love to see this as an actual NFL promotion with every team!)
  • Wichita Stealth:  Stealth branded Santa hats for the team’s Christmas Day game vs. the Salt Lake Swarm

As we have seen throughout the competition, another fantastic job by all of our competing schools…bummer we have just one challenge remaining this season!

Here are a few highlights from the ticket sales, promotion and sponsorship challenge: Continue reading

SCC FFL Current Standings – Challenge #4 Point Distribution

After earning a whopping 80 bonus points for dominating the social media challenge and another fantastic response to our sports marketing challenges, the San Antonio Roughriders front office (managed by Carolyn Province’s class at Grapevine HS in Texas) is beginning to pull away from the rest of the field.

However, based on the creativity and strategic marketing we’ve seen thus far throughout the competition, the rest of the league will no doubt give the Roughriders a run for their money as we head down the stretch!

The 4th sports marketing challenge of this competition (fan experience) generated one of the best responses from our schools that we’ve seen.  This one was really fun to review and evaluate, but super challenging to award scores because they were all so impressive.  If the two remaining challenges result in responses like this, we are going to have a very close finish this season!

Fantastic job by all of our competing schools…keep up the great work!  Here are a few highlights from this year’s fan experience challenge: Continue reading

SCC FFL Bonus Points: Social Media Challenge

What an unbelievable effort from Carolyn Province’s class at Grapevine HS in Texas, whose “San Antonio Roughriders” earned 80 bonus points in our FFL by dominating the competition in the social media challenge!

Here is the bonus point breakdown for the social media challenge:

Facebook (most likes for team’s logo):

40 points – San Antonio Roughriders (Grapevine HS, TX): 133 likes
30 points - Boise Spuds (Randolph HS, WI): 68 likes
20 points – Alabama Everglades (Montgomery County HS, MO): 44 likes
10 points – South Texas Wranglers (Richardson HS, TX): 27 likes

Twitter (most combined likes and re-tweets for team’s logo):

40 points - San Antonio Roughriders (Grapevine HS, TX): 206 likes & retweets
30 points - South Texas Wranglers (Richardson HS, TX): 141 likes & retweets
20 points - Honolulu Surf (Vista Murrieta HS, CA): 121 likes & retweets
10 points - Omaha Outlaws (Hinsdale Central HS, IL): 72 likes & retweets

Total Bonus Points:

70 points – San Antonio Roughriders (Grapevine HS, TX)
40 points - South Texas Wranglers (Richardson HS, TX)
30 points - Boise Spuds (Randolph HS, WI)
20 points – Alabama Everglades (Montgomery County HS, MO): 44 likes
20 points - Honolulu Surf (Vista Murrieta HS, CA): 121 likes & retweets
10 points - Omaha Outlaws (Hinsdale Central HS, IL): 72 likes & retweets

Really nice job by all of our schools that participated in this challenge!