Congrats to the students in Bob Kelly’s class at Waverly High School in New York for currently sitting in first place in SCC’s fantasy football sports marketing competition. Aided by a strongÂ response to the first sports marketing challenge (development of a sports marketing plan), they look to build momentum as we head into weekÂ two of our competition.Â Nicole Rusch’s classÂ at Pine Island High School in Minnesota isÂ in a second place while Kim Radford’s students at Blacksburg High in Virginia are in a very closeÂ third.Â Really impressive effort from ALL of our schools in response to the first sports marketing challenge.Â This is already shaping up to be one of our most competitive sports marketing competitions yet!
We have a few shout outs for individual schools in recognitionÂ of their responses to the first sports marketing challenge for this week:
We (Sports Career Consulting) are excited to announce season threeÂ of our fantasy football competition featuring participating classrooms from our member schools. Â Our goal is to create an engaging, interactive educational environment in our sports marketing classrooms. Â This year, we have 40 schools competing representing 17 different states so we expect some big things from our students this year as they work to unseat last year’s champs fromÂ Grapevine High School in Texas.
As part of our competition, students will first be challenged to draft a team based on a â€œsalary capâ€ to demonstrate a basic understanding of finance. Each team will then earn points throughout the season via player performance AND a series of weekly â€œsports marketing challengeâ€ activities issued by the league office (Sports Career Consulting). Â Each challenge is designed to encourage student development of sports business strategies for their â€œfranchiseâ€ in several key areas, including:
- Stadium/Facility design & management
- Promotions and digital marketing
- Ticket Sales
- Understanding the consumer & the marketplace
- Public Relations / Community Relations / Fan Relations
After reviewing each franchiseâ€™s weekly submission, points will be assessed by the league office, ultimately impacting each teamâ€™s position in the standings.Â The weekly sports marketing challenge activities will have just as much (if not more) impact on overall points than player performance so students will be encouraged to develop a sound strategy before submitting their ideas!
We will be posting the standings each week on our blog so stay tuned!