SCC FFL Sports Marketing Challenge #3 Recap & Updated Standings

Halfway through our annual fantasy football sports marketing competition and we are still seeing quite a crowd at the top of the standings.

Congratulations to Kim Radford’s students at Blacksburg HS in Virginia for moving into first place, edging Bob Kelly’s class at Waverly High School in New York by just one point. Matt Kazba’s students at Grant HS in Oregon are just two points off the lead with several other schools still within striking distance .

Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each school’s response to the Public Relations / Community Relations component of this competition (sports marketing challenge #3). Updated standings are below as well as a few individual shout outs for particularly creative, unique and strategic franchise branding ideas, keep up the great work everyone!

Waverly High School, NY (Toronto Thundercats)

Really loved seeing the commitment to community as part of the Thundercats’ overall PR plan by establishing a “12 month presence plan.” Making sure to be involved all-year long, including the off season, will most certainly ingratiate the franchise with the fan base, weaving the brand into the fabric of the community along the way. As summarized by the franchise in their communications plan: “The Toronto Thundercats understands the road to success is a two-way street.” In other words, students at Waverly High recognize the importance of making a positive impact on the community to build a loyal fan base that will support the team through thick and thin. Really well done!

Miami Valley Career Technical Center, OH (Miami Valley Aviators)

Lots of good ideas here from MVCTC students with the third sports marketing challenge, with some sound strategies for establishing a presence throughout the community, including a street fair, kids camp and a volunteer clean up initiative.

We also loved seeing some of those initiatives being highlighted on the Aviators’ website (students created an actual website to demonstrate some of the franchise concepts). Really great stuff from the Aviators’ front office!

Wichita East High School, KS (Wichita Wolves)

One of the more creative community programs from this round of the competition was introduced by students at Wichita East High School in Kansas. Here is the description from the Wolves’ community relations plan: “On October 30, 2021 the Wichita Wolves football organization will host the first annual Halloween Field Day at Field of Screams in Wichita.  Time for the event will be 5:30 – 9:00 p.m.  Along with the maze there will be games such as witch hat ring toss, ghost stacking, tic tac monster, pumpkin carving, and a costume contest.  Admission for the event will be $20 per individual and $35 for families of 3 or more which is good for games and activities.  Proceeds from the event will go to the Wichita Children’s Home.” Great concept from the Wolves’ front office!

Hanford High School, WA (San Diego High Tides)

Loved these custom High Tides camo t-shirts on Military Appreciation Night to help raise awareness AND funds for veterans from Hanford High students…very cool! Also loved some of the other initiatives, inncluding the Fuel Up to Play 60 to promote youth activity and exercise, sending players to local children’s hospitals, and sustainability. Nice job High Tides front office!

Blacksburg High School, VA (Salt Lake City Pioneers)

Beginning with a fan code of conduct, the Pioneers’ front office submitted a fantastic communications plan in round three of this competition. We loved seeing a proactive approach to communicating fan expectations to help establish the best possible fan experience on game days…great idea. The first of MANY in this challenge for the Pioneers.

Other standout ideas from students at Blacksburg High School included:

  • Team partnership with Preservation Utah, including some of the team’s players volunteering as tour guides to help raise awareness for the program
  • Support for a foster care system to help generate awareness and funding by donating proceeds from sales from the team store on game days
  • Aligning with the “Play Like a Girl” charity by leveraging the team’s position as an NFL franchise owned by women to support a program that encourages middle school girls to play sports and pursue careers in STEM…great job maintaining consistency throughout all challenges thus far by continuing to place an emphasis on supporting gender equality at every turn
  • Encouraging players to establish foundations, then helping raise awareness for those causes through a variety team platforms
  • Proactively preparing staff for a crisis management plan on the off chance a public relations crisis were to occur

Really nice job by the Pioneers’ front office!

UPDATED STANDINGS AFTER CHALLENGE #3

SchoolTeam NamePoints Possible
Blacksburg High SchoolSalt Lake City Pioneers747
Waverly High SchoolToronto Thundercats746
Grant High SchoolPortland Pines745
Miami Valley Career Tech CenterMiami Valley Aviators742
Green RunVirginia Stallions739
Richardson High SchoolSalt Lake City Mountaineers733
Lyman High SchoolRhode Island Ragers731
Helena High SchoolSalt Lake City Stingers731
Mount Si High SchoolSan Diego Surge730
Montgomery CountyMexico City Chupacabras729
Wichita EastWichita Wolves728
Woodbridge High SchoolPortland Bears727
BFA St AlbansPortland Hurricanes726
Hanford High SchoolSan Diego High Tides722
Elizabethtown High SchoolDover Divas722
Bigfork High SchoolBirmingham Bullfrogs714
Lake TravisAustin Aztecs712
Kellam High SchoolNew York Racoons712
Little ElmPortland Racoons487
Carl Sandburg High SchoolNew York Yorkers473
Victor J Andrew High SchoolPortland Lumberjacks473
Chanute High SchoolAustin Rebels240

SCC FFL Sports Marketing Challenge #2 Recap & Updated Standings

Two challenges in and we still have a crowded leaderboard with just a few points separating the top teams thus far. One thing that has really impressed thus far is how well our new (“rookie”) participants have performed…nearly everyone is still in the mix for a run toward the top of the standings.

Points have been allocated for the second round of sports marketing challenges (branding) and updated standings can be found at the bottom of this post. However, we wanted to highlight a few of the creative and innovating branding ideas submitted by some of our schools this round. Keep that momentum going everyone!

Wichita East High School, KS (Wichita Wolves)

We really enjoyed the detailed approach to developing the team’s logo in alignment with the brand identity the Wolve’s front office is working to establish for the inaugural season for the franchise.

From the team’s branding report: “Wichita Wolves’ team colors are red, blue, white, and grey. The red, blue, and white come from the Wichita flag that was created 5 years ago. The grey accents come from the typical color you see of a wolf. Our logo is a wolf’s paw with the Wichita flag blended in behind the paw. The word Wolves under the picture tells fans and competition who we are.” We also liked the inclusion of a slogan for the season “Hear Us Howl” and the hashtag #WOLVESNATION to help unify the fan base and build excitement for the new franchise. Well done by students from Wichita East!

Richardson High School, TX (Salt Lake City Mountaineers)

One of the best ideas from all the challenge #2 responses came from students at Richardson High School. In both challenge #1 and again in challenge #2, the Mountaineers’ front office has been commited to establishing a community-first approach to marketing the new franchise. What better way to do that than commissioning local artists to help with natural brand extensions within the stadium. The work created by local artists will offer a cool amenity at games, no doubt adding value to the fan experience, while generating a true community connection with the franchise. Very cool.

We also loved the “Salt Lake Shake” game day tradition when the home team runs out of the tunnel during introductions. According to the team’s branding report: “It’s where everyone in the stadium follows along with our spirit group, The Mountain Boys, to do a dance reminiscent of the Harlem Shake trend, while the team runs out of the tunnel and the “Salt Lake Shake” song plays. The song is a parody of the Harlem Shake, and instead of the word Harlem, it is replaced with “Salt Lake.” The Mountain boys are a group of 5-6 guys who have been going to the games since they became a team. They are known for the funny dances and crazy outfits that they wear to every game.” Sounds like a lot of fun for the home fans! Overall, we are loving the creativity from the Mountaineers front office so far!

Miami Valley Career Tech Center, OH (Miami Valley Aviators)

We loved the Aviators’ “Earn Your Wings” slogan as a way to encourage commitment from everyone around the franchise; from the players (who will be rewarded with a wings sticker to put on their helmets for positive performances) to the front office and the fan base. Cool idea!  

We also loved the support of a cause with the introduction of an alternate uniform. The Aviators’ front office plans to outfit the team in purple and blue uniforms to represent suicide awareness for selected home dates during the season, along with developing a program to increase awareness in partnership with the American Foundation for Suicide Prevention.

Last but not least, we really like the idea of the implementation of a loyalty program to begin building a rabid fan base in the team’s first season. To encourage loyalty, the team plans to offer a Flight Club point card. Fans earn loyalty points when they use their card to purchase tickets, merchandise, and food or beverages. Earning points creates eligibility to redeem for cool prizes and unique behind-the-scenes fan experiences for the most loyal customers. Really well done MVCTC students!

Blacksburg High School, VA (Salt Lake City Mountaineers)

One of our favorite slogans from this challenge was presented by students from Blacksburg High School, encouraging Mountaineers fans throughout the Salt Lake City region to “Hop on the wagon!” Seems like a greaty rallying cry to build support for the franchise in its inaugrual season. There was so much here to appreciate from the Mountaineers front office strategic branding plan, but a few things that stood out:

  1. The thorough and comprehensive effort to expose as many people as possible to the brand, from the top of the organization all the way to the fans, including game day staff like these “uniforms” for ushers and customer service reps. This suggests the organization has a commitment to establishing a very “classy” brand!
  2. Love the idea of an “on-brand” song during player entrances (a Remix of “Wagon Wheel” by Darius Rucker) in which the franchise plans to partner with the country music star on a team-branded version that will inlcude Salt Lake, Utah and the Pioneers of the West. The Mountaineers front office suggests the song “relates to our brand because the song is about Rucker making a grand journey, just like the Pioneers.” Similarly, the team’s victory song will be “Bad Reputation” by Joan Jett and the Blackhearts. According to the team: “This song is about not caring what others think and challenging ideas about what made women “bad” back then. The song fits with our brand of innovating and pushing to the future.” And speaking of innovation, the franchise even plans “innovative” on-brand food and beverage offerings at games, as highlighted in the team’s positioning map (helping to brand the franchise as affordable entertainment for the whole family). Well played Mountaineers!

Woodbridge Senior High School, VA (Portland Bears)

Many teams chose to feature the establishment of game day traditions as brand extensions as part of an overall branding strategy. One of the traditions we loved came from students at Woodbridge Senior High with the “Bear Cub Crawl” where area youth would be invited on to the field pre-game decked out in the team’s jerseys while Bear Paw megaphones would be distributed to fans entering the building to cheer them on.

This provides a great fit with the team’s “community first” branding strategy and aligns with the Bears’ focus on building a family friendly franchise which they outlined in challenge #1 when developing their marketing plan. Nice job Portland Bears front office!

BFA St. Albans, VT (Portland Hurricanes)

Who knew the students at BFA St. Albans were already brand experts prior to this competition? Pretty cool to see the research that went into the development of the Portland Hurricanes brand, particularly with the decision on team colors. Per the team’s branding report submitted for challenge #2, the Hurricanes leaned on psychology to help determine the color scheme.

According to the team, the color blue will command respect from other teams” while building fan loyalty by providing the fan base with confidence that the Hurricanes are a “reliable” franchise. Gold was included because it evokes the feeling of prestige, while its meaning is derived from illumination, wisdom and wealth and symbolizes high quality. Yellow shades are shades that call attention to themselves. Yellow helps refresh memories.

According to a release from the team, “Having gold in our logo would make our logo memorable to the fans and rivals as well. It also has the physical effect of energizing, improving moods, and encouraging communication. The gold will literally get the fans hype.” Really good stuff from the Hurricanes front office!

Green Run High School, VA (Virginia Stallions)

Overall, a very thorough, creative and comprehensive branding strategy from the Stallions front office. A few standout ideas from Green Run students in challenge #2:

Team Name

The Stallions front office bsolutely nailed the team name, diving into some research about the community to establish a name that the community can rally around. From the team’s branding report: “This name exemplifies the history and future of Virginia where scenic horse trails, elite competitions, thrilling races, hunts and the Chincoteague ponies have established Virginia as a horse loving state.Virginia’s horse industry had already established itself as the birthplace of some of America’s first horse legends and breeds. In fact, Virginia’s partnership with horses began back in 1610 with the arrival of the first horses to the Virginia colonies. For almost 400 years, horses have contributed to the state’s economic success and stability. Today, the role of horses has changed dramatically, yet horses are still a vital economic factor influencing the lives of millions of people who reside in and visit Virginia. This brand will tie together the history, future, and community of Richmond, our capitol and Virginia.. This will boost levels of fan engagement and still generate revenue for success.”

Player Safety

This might be the first time we’ve seen an emphasis on player safety incorporated in response to our branding challenge. According to the Stallions brand report: “Our uniforms are a classic look with a sleek fit. Our helmets are state of the art with safety in mind. We will use helmet covers called Guardian Caps. These helmet covers are designed to dissipate the dangerous energy of repeated blows to the head. They snap on top of the players’ regular helmets, providing two levels of protection.” That’s really cool, and some seriously next level thinking.

Hidden Logo

The mane of the horse from the team logo is designed in the shape of waves to represent Virginia’s beautiful coastline, while the team reports the lines to represent the James River connection to Virginia commerce and the city of Richmond.

Hidden in the Virginia Stallions’ primary logo are the letters “V” and “A”, representing the state of Virginia.

Earlier this school year, we shared a branding lesson that featured “hidden logos” in sports, and it seems Green Run students were paying attention! It was awesome to see them apply what they learned in a previous lesson to this project…great job Stallions front office!

Waverly High School, NY (Toronto Thundercats)

Sometimes the attention to detail in these challenges is the difference between a championship season and a top ten finish…the Thundercats front office have really raised the bar with an incredibly detailed brand strategy, right down to team letterhead and business cards.

Among other highlights:

  • One of just a few schools to create a secondary logo to use for alternate branding AND help maximize merchandise sales
  • Launching an advertising campaign to help ESTABLISH the brand (remembering this is a NEW franchise to the area) with a memorable campaign to raise awareness with glow-in-the-dark billboards featuring the team’s slogan for the inaugural season, “Light It Up”
  • Wide variety of merchandise items featuring items that will certainly be hot sellers in the area, including everything from team-branded facemasks to cornhole boards emblazoned with the team’s logo
  • Inclusion of a brand positioning map to illustrate the team’s strategy for establishing brand image

Overall, Waverly students submitted one of the top responses to challenge #2 and have maintained an ever-so-slight margin at the top of the standings. Great job so far Thundercats!

Helena High School, MT (SLC Stingers)

One of our favorite uniform designs submitted in this round of the competition comes from students at Helena High School. According to the team’s branding report, helmets will be blue with the honeycomb pattern with accents of yellow, black, silver, and white.  The Stingers’ logo is featuered on the side of the helmet.  

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Hanford High School, WA (San Diego High Tides)

Students at Hanford High have demonstrated a commitment to sustainability through two challenges, and it culminates with an on-brand game day tradition that seems to have a lot of potential on many levels. The High Tides “Bucket Towards Sustainability” is a tradition that encourages fans to donate money to add a cup of water to a giant team-branded bucket that, when full, would be dumped on a local sports celebrity or member of the High Tides franchise wearing a High Tides raincoat or poncho (presumably also available for sale online or at the team’s stadium pro shop). Of course, all proceeds would then be donated to environmental sustainability efforts. Nice job High Tides front office!

Elizabethtown High School, PA (Dover Divas)

In addition to an awesome on-brand concessions menu with “Make-Your-Own” hot dog offering along with the signature “Diva Dog” (hot dog topped with pasta salad that includes grilled vegetables, parsley, and feta cheese that comes from local farmers), the Divas’ front office came up with a great brand extension idea. The team plans to offer “make-your-own” dog kits in supermarkets and grocery stores, creating an opportunity to showcase the team’s locally sourced food product, its brand, and sustainability initiatives all at once. Love it!

Great ideas Elizabethtown High School students! Keep them coming!

Grant High School, OR (Portland Pines)

The highest scoring response in this round of challenges, Grant HS students submitted an absolute master class in branding. From thoroughly researching the best possible color schemes for the brand to an array of creative brand extensions, the Portland Pines front office proved they are in it to win it this year.

Some highlights from the Portland Pines’ branding report include:

Logo

From the team’s report: “Our shield logo represents how the Pines are protectors of our community and the environment. The shield design is inspired by the forest service patch and includes a strong and bold letter P to highlight the first letter in Portland and Pines. The tree shape with strong bold and clean edges represents a pine tree, while also mixing in a “saw tooth” look along the edge to represent the toughness of the franchise.”

Stadium Food & Beverage

As “on brand” as you can get in Portland for a stadium concessions item, along with a clever name… Introducing the Organic Ice Cream “Pine Cone”- $8.49 

PINE NUT PRALINE SORBET — saint-honoré

Team Colors

The green represents the green throughout nature and our eco-friendly vibe. The black represents power and elegance, while serving as a good accent to our nature theme. The white represents purity and optimism, while the beige color represents wood and a team that’s flexible and dependable.

Brand Extension

The Pines’ branding report is full of fantastic brand extensions, many aligning with the team’s mission statement and commitment to sustainability, highlighted in the marketing plan from challenge #1. For example, the stadium will feature a giant fir tree in the front of the building for players and fans to hug for good luck (and to take photos to post to social media, tagging the franchise using its slogan as a hashtag). Other brand extensions included the team’s woodwind band section walking around downtown Portland before games to get the fan base pumped up, and a halftime promotion that features a contest where fans will attempt to toss a pinecone in a wood barrel to prizes.

A FANTASTIC job from Portland Pines front office!

UPDATED STANDINGS AFTER CHALLENGE #2

SchoolTeam NameTOTAL POINTS
Waverly High SchoolToronto Thundercats498
Blacksburg High SchoolSalt Lake City Pioneers497
Grant High SchoolPortland Pines496
Green RunVirginia Stallions495
Miami Valley Career Tech CenterMiami Valley Aviators495
Lyman High SchoolRhode Island Ragers492
Richardson High SchoolSalt Lake City Mountaineers492
Helena High SchoolSalt Lake City Stingers490
Montgomery CountyMexico City Chupacabras490
Mount Si High SchoolSan Diego Surge488
Little Elm High SchoolPortland Racoons487
Elizabethtown High SchoolDover Divas486
BFA St AlbansPortland Hurricanes485
Wichita EastWichita Wolves485
Woodbridge High SchoolPortland Bears484
Hanford High SchoolSan Diego High Tides481
Bigfork High SchoolBirmingham Bullfrogs479
Lake TravisAustin Aztecs477
Kellam High SchoolNew York Racoons474
Carl Sandburg High SchoolNew York Yorkers473
Victor J Andrew High SchoolPortland Lumberjacks473
Chanute High SchoolAustin Rebels240

SCC FFL 2021 Season: Sports Marketing Challenge #1 Scores & Review

It is amazing to see how far our schools have come in this competition from the inaugural fantasy football challenge project seven years ago to today.  Despite the presence of several brand-new schools to the program, every team really delivered in response to the first challenge.  If this effort is any indication of what to expect this season, it looks like the 2021 SCC FFL sports marketing competition will be one for the ages!

For this challenge, we wanted to see how thorough and detailed students would be with the development of a marketing plan for an expansion pro football team. This report included a SWOT analysis, revenue and expense projections, and an economic impact report. We also evaluated responses to our first sports marketing challenge based on creativity, and city/franchise nickname selection.

While everyone came to play, we have a few shout outs for individual teams in recognition of their responses to the first sports marketing challenge of this year’s competition. 

We have a long way to go, however, as this challenge had a total number of possible points of 250.  Last year’s winning team from Blacksburg High School scored a total of nearly 1,500 points.  The competition is wide open after challenge number one!

Blacksburg High School (Salt Lake City Pioneers)

Defending (and two-time) champion Blacksburg High School has set the tone for a run at another SCC FFL title with a fantastic response to challenge #1.  We love the idea of an expansion team owned by women.  According to the Pioneers’ front office: “When choosing our owners we went local and chose Gail Miller and Whitney Herd. Gail Miller was born in Utah and runs over 65 different car dealerships. She is worth $3.2 billion is the former owner of the Jazz, so she has experience in the sports ownership business.  Whitney Wolfe Herd is the founder of Bumble. While the company is headquartered in Texas, Herd was born and raised in SLC until she moved for college. She is worth $1.3B USD and will offer great insight as an entrepreneur and digital marketer.”

Overall, another great start to this competition from students at Blacksburg HS. 

Little Elm High School, TX (Portland Racoons)

We always love the creative energy from Mr. Hutley’s classroom in Texas, and it looks like we can expect more of the same this year from his students.  We loved the Portland Raccoons’ marketing plan, and can’t wait to see what they come up with in the branding challenge.  If the team’s slogan for the inaugural season “All Gas, No Brakes” (according to the front office, racoons are the “All Gas, No Brakes” animal of the forest since they are active day and night) is any indication, this year might be a wild ride!

Montgomery County High School, MO (Mexico City Chupacabras)

Overall, a nice response to the first challenge from students at Montgomery County High School.  Mexico City is a great market, one the NFL is currently focused on developing as an opportunity to grow the game internationally.  Great job researching the city in coming up with a nickname, and really appreciate the attention to detail.  The Chupacabras front office tracked down actual player salaries for this year, managing to build a roster of competitive and marketable players while remaining under the salary cap.  Well done!

Miami Valley Career Technical Center, OH (Miami Valley Aviators)

The Aviators’ front office really impressed with the response to this year’s first sports marketing challenge.  Students from MVCTC went into great detail in researching demographic information, communicating that information with a nifty infographic.  Aviators’ also offered a great look at how the franchise would impact the local economy, again with an infographic to illustrate the plan. Good stuff.

Great breakdown of stadium location and why it will provide a benefit to the city, along with a plan for financing the new facility. We appreciate seeing the detailed revenue forecast, and love the marketing mix application. Some of the “Top Gun” themed traditions and promotions (“Top Gun Award” for the fan with the most spirit will win a game ball signed by the team and the tradition of playing the song “Danger Zone” while the players are running out) could be a lot of fun. Nice job MVCTC!

Waverly High School, NY (Toronto Thundercats)

Students at Waverly High School in New York offered the support for the decision regarding which city would be home to an expansion franchise, offering a variety of details on why Toronto will be a successful market for a new football team.  Take for example the Thundercats’ front office analysis of the current economic climate in Toronto:

  • Gross Metro Product: $72 Billion (annual growth rate of 2.2 percent)
  • Average Household income: $65,829
  • Regional/Metro Household Income: $78,373
  • Average Home Price: Exceeds $1 million
  • Unemployment: 10.1% highest rate in Canada
  • Job Growth: has increased by .5%
  • Cost of Living: Estimated to be 27.4% less expensive than NYC
  • College Educated: 22.4%
  • High School Diploma: 86.3%

We also thought the Thundercats featured the most descriptive SWOT, and a very thorough marketing mix as part of the team’s overall marketing plan.  Very well developed plan by the students at Waverly HS!

Lyman High School, FL (Rhode Island Ragers)

Lyman High School became the first group in SCC FFL history to base a franchise in Rhode Island, an interesting choice.  Given the level of improvement we have seen in this competition year-to-year from these students, it will be fun to see if the Ragers’ front office takes the next step and makes a run at a championship.  If the response to challenge #1 is any indication, we expect big things from Lyman High School this year!

One of the things that really stood out with the Ragers’ marketing plan was the creation of both short- and long-term marketing goals.  Not only were those goals measurable, but they also included a specific action plan for reaching those goals.  For example:

Short-term goals

  1. Sell 100,000 jerseys within the first month of the 2021-2022 season by offering promotions for merchandise on the team’s online shop, along with advertisements for jerseys around the stadium.
  2. Increase social media engagement by 10% each week of the 2021-2022 season by posting at least 5 times a day on all social media, and at least 15 posts on game days.

Long-term goals

  • Obtain 1 million total social media followers across all platforms by staying active on social media accounts throughout the season
  • Gain 30 million dollars from corporate sponsors by the start of the 2022-2023 NFL season by maintaining a good public image while aligning the brand with local business and national corporations

Excellent job by the Ragers front office!

BFA St. Albans, VT (Portland Hurricanes)

We learn something new about a city every year from students as they develop their marketing plans for an expansion franchise in a new market.  This year, we learned the name Oregon is derived from the French word meaning windstorm or hurricane…fun fact and one that offers some validation for the selection of a team nickname.  As part of the Hurricanes’ front office marketing plan, BFA St. Ablans’ students clearly invested a lot of time and energy in researching the Portland market, identifying the city as a good option for sponsorship opportunities as it is home to various Fortune 500 companies such as Nike, Columbia Sportswear, Precision Castparts, Lithia Motors, and StanCorp Financial Group.  Really nice job from these “rookies” who are participating in this competition for the first time!  We look forward to seeing what the Hurricanes front office comes up with for the next challenge…

Green Run High School, VA (Virginia Stallions)

The data uncovered by Green Run students as they researched some financial information to aid in the development of the team’s marketing plan was really impressive.  For example:

  • The lowest paid NFL coach makes close to $5,000,000 a year
  • The highest paid coach makes approximately $20,000,000 per year

The Stallions’ front office used that data to establish an appropriate budget for hiring a head coach in the team’s inaugural season, suggesting they will seek to attract a young but successful new coach with a salary of $8,000,000 per year.

Rather than relying on hypotheticals, Green Run students went above and beyond to learn more about the industry and help them to make educated budget decisions as they created a marketing plan.  That type of attention to detail always lends itself well to finding success in this competition, and it feels like Green Run is well-positioned to challenge for a championship as they compete in SCC FFL for the first time.  Fantastic effort from the Stallions front office!

Grant High School, OR (Portland Pines)

Really like seeing some realistic expectations for establishing first year goals, and appreciate seeing the research that went into the development of those goals.  Some examples:

  • Our goal is to sell out all 60,000 seats at our home games
  • At just under the average number of seats in an NFL stadium, we will present a luxury experience for all fans.
  • For our stadium architecture we will hire the same architects who made the Carbon 12 Condos in Portland Oregon because they are made from new fire-retardant wood (also making the new stadium ecofriendly by using recycled wood, in line with the team’s marketing strategy of positioning the franchise as an eco-friendly destination).

We also loved to see the Pines’ front office create goals relating to viewership and recognizing the importance of streaming when it comes to the new landscape of negotiating rights deals, particularly when determining how the franchise will maximize revenues.  Great job from students at Grant High!

Mount Si High School, WA (San Diego Surge)

In the last three years, Jeff Bezos has been linked to at least four different NFL teams as a potential investor.  Choosing the billionaire as owner of the Surge seems like a great choice by Mount Si students, and those deep pockets could certainly help as the team invests in building the long-term success of an expansion franchise.

Fantastic breakdown of the impact the new team will have on the San Diego economy, and research from the Surge front office helps support those projections (according to the student response to this challenge, on average, each NFL team opens around 3,800 jobs for individuals that work directly with the team).

We also really liked some of the marketing goals established by the Surge front office, offering an advanced look at how an expansion football franchise might approach the development of a marketing plan, including:

  • Generate high-quality leads
  • Maximize consumer satisfaction
  • Develop brand partnerships
  • Increase customer value
  • Improve SEO

Quite a response from another group of newcomers to this competition…very well done Mount Si students!

Helena High School, MT (Salt Lake City Stingers)

Yet another new participant in this competition, Helena High School students knocked it out of the park with their response to the first sports marketing challenge.  Overall, the Stingers front office established some great goals as part of the team’s marketing plan.  Both measurable and actionable, the team has ambitious yet realistic goals for an expansion franchise in its inaugural season in a new market.  One of those goals was to build awareness for the team, with actionable items to generate and grow levels of support throughout the community.  The infographics provided a nice touch!  Great job Stingers!

SCC FFL 2021 STANDINGS AFTER CHALLENGE #1

SchoolTeam NameTotal Points
   
Waverly High SchoolToronto Thundercats250
Blacksburg High SchoolSalt Lake City Pioneers250
Lyman High SchoolRhode Island Ragers249
Green RunVirginia Stallions248
Miami Valley Career Tech CenterMiami Valley Aviators247
Helena High SchoolSalt Lake City Stingers246
Grant High SchoolPortland Pines246
Montgomery CountyMexico City Chupacabras245
Richardson High SchoolSalt Lake City Mountaineers245
Bigfork High SchoolBirmingham Bullfrogs244
Mount Si High SchoolSan Diego Surge243
Woodbridge High SchoolPortland Bears243
Little ElmPortland Racoons241
BFA St AlbansPortland Hurricanes241
Wichita EastWichita Wolves240
Chanute High SchoolAustin Rebels240
Hanford High SchoolSan Diego High Tides240
Elizabethtown High SchoolDover Divas239
Carl Sandburg High SchoolNew York Yorkers238
Lake TravisAustin Aztecs236
Victor J Andrew High SchoolPortland Lumberjacks235
Kellam High SchoolNew York Racoons235
Kent CTC 0
Cazedonia High School 0
West Forsyth 0
Landstown HS 0
Edison High School 0