Around the Horn: April 5th

For those interested in Masters social media, the folks at Octagon First Call have assembled a “social media guide” to the 76th Masters golf tournament at Augusta.  Great resource for those who want to follow their favorite golfers or get real-time updates on scores.

Need evidence to support your theory that the NBA loves star power?  Look no further than last night’s highlights of the Clippers vs. Lakers game on nba.com.  Based on the ratio of Clippers to Lakers highlights, one would assume the Clippers won the game (they didn’t).  That said, seeing Blake Griffin dunking on Gasol like that (twice) makes a pretty compelling case for why Kia and Subway seem to think he can help them sell more product.

Brands looking for the next up and coming athlete with real star power don’t need to look any further than Robert Griffin III, better know as RG3, who posted his first tweet to his twitter account this week.  Just 24 hours later, he already had nearly 75,000 followers (and nearly 80,000 at the time of this post).  You think this guy is going to help whichever team drafts him sell tickets?  Adidas also stands to benefit from RG3’s foray into social media because Griffin endorses the brand.  Nike probably isn’t complaining either, knowing the former Baylor QB is likely to sell a LOT of jerseys, and they now have the sacred NFL apparel deal.

Speaking of the NFL’s apparel deal with Nike, I’m still amazed how much hype Nike‘s new uniform “reveal” event on Tuesday generated.  Nobody manufactures buzz like the swoosh

For those wondering how lucrative the digital media market is for the NCAA, AdAge recently reported that digital viewership of March Madness generates $60 million in advertising revenue for Turner and CBS.

In entertainment news, it was announced earlier this week that James Bond (Daniel Craig) will help open the Summer Games in London.  GREAT score for MGM Studios as over a billion people are expected to watch the Opening Ceremonies…

JOB SEEKERS!  Seattle University Athletics is looking for a ticket sales Account Executive & Assistant GM of ticket sales.  For more details, please see the previous post on our blog.