Around the Horn: March 16th

I love the new “Brackets by six-year-olds” campaign from AT&T.  It taps into the March Madness hype on so many levels and offers a ton of opportunity to extend the campaign.  AT&T brackets by six-year-olds campaign is sheer genius, so much they can do with it too (not to mention the fact that my six year old did in fact fare much better than I in last year’s bracket challenge)…

Overall tournament attendance hit a five-year low last year…from what I’ve seen during telecasts of this year’s games, attendance may even be lower this year.  What’s to blame?  Lack of interest?  Economy?  Combination thereof???

Buffalo Wild Wings did $63 million in sales of wings last year and $30 million during March Madness alone in 2010.  That’s a lot of wings!  I’m interested to see the figures from this year’s tournament.

From the Twitterverse (via @nikebasketball): “Hey @UMGRIZZLIES_BB fans, click the link to deck out your Twitter and Facebook with Grizzly pride #RiseAsOne”  Yet another great example from Nike on how to engage consumers via social media…

Last time Harvard was in NCAA tourney, gas was 21 cents per gallon!

According to CNBC’s Darren Rovell, nearly 5 million brackets have been filled out on…I would also be curious to see how many participated in the Yahoo! Sports bracket challenge…wonder if anyone is still alive in the “perfect bracket” challenge for the $5 million prize?

A recent survey suggested 33% of managers said March Madness activities should be banned from workplace.  Sound like a place you’d like to work?

Bad news for the Georgetown Hoyas‘ mascot, George the Bulldog…sadly, he has been ruled out of the tournament with dog equivalent of a torn ACL.

For those inquiring minds who want to know, looks like there are just four teams in the field without a mascot presence at games: Michigan Wolverines, Indiana Hoosiers, Harvard Crimson and Mississippi Valley State…